1 The Past Year: Press Releases; 2 Top Management and Board of Directors; 3 INSIDER OWNERSHIP AND SELLING IN THE PAST 12 MONTHS; 4 Peer Comparison & Ranking of AAPL

The Past Year: Press Releases
Press Releases and Corporate Wire

Press Release article 1 of 14, Source: Apple Intelligence, 332 words

June 09: Apple Intelligence brings powerful AI capabilities into everyday experiences

Apple today introduced the next generation of Apple Intelligence, powered by a bold new architecture that integrates the latest Apple Foundation Models deep into Apples platforms and is uniquely designed to protect users privacy. This makes the apps and experiences users rely on every day across iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro more personal and helpful than ever. Apps become smarter and more useful with powerful editing capabilities in Photos, intelligent tools to tailor browsing in Safari, the ability to upgrade security protections with Passwords, an all-new Image Playground that creates photorealistic imagery, and more. Across many of these features, users have the ability to simply describe what theyre looking for, so they can do the things that matter most to them even more easily. These features are available for developer testing starting today, and will be available to users this fall.

At Apple, our mission has always been to turn the potential of advanced technology into helpful and intuitive products for everyone, and that has never been more important than today, said Craig Federighi, Apples senior vice president of Software Engineering. Truly helpful AI must be centered on our users needs, deeply integrated into the products they rely on every day, grounded in personal context, and built with privacy at every step. That is our vision for Apple Intelligence. With useful features for browsing the web, expressing creativity, editing photos, and so much more, today marks a big step forward on our journey to integrate powerful AI into the core of our platforms and make our products even more personal and useful.

The next generation of Apple Intelligence also helps power Siri AI, an entirely new version of Siri.1 Siri AI is a profoundly more personal, capable, and conversational assistant that also offers a new dedicated app, along with integrated tools for writing and Visual Intelligence across platforms.


Press Release article 2 of 14, Source: Attention campers! Apple TV, 358 words

June 09: Attention campers! Apple TV debuts delightful trailer for Camp Snoopy season two, premiering globally Friday, June 26

Today, Apple TV unveiled the trailer for season two of Camp Snoopy, premiering globally on Friday, June 26. In season two, Snoopy and the Beagle Scouts are looking forward to carefree time in the majestic landscape of Camp Spring Lake. Along with Charlie Brown and the rest of the Peanuts gang, join Snoopy and the birds as they hike, swim and leap their way through another round of fun and adventure in the Great Outdoors, searching for the elusive hedge toad, building towering sandcastles and debating the merits of hot dogs versus hamburgers.

Produced for Apple TV by Peanuts and WildBrain, the series is based on the Peanuts comic strip by Charles M. Schulz and is directed by Rob Boutilier. Executive producers are Paige Braddock, Chris Bracco, Boutilier, Josh Scherba, Stephanie Betts and Logan McPherson.

Apple TV is the exclusive streaming home for all things Peanuts, including the classic Peanuts library, as well as more new original Peanuts series and specials, through an expanded partnership with WildBrain, Peanuts Worldwide and Lee Mendelson Film Productions until 2030. Apple has been home to the Peanuts classic library since 2020, alongside multiple original programming collaborations starting in 2018, and is currently in production with WildBrain and Peanuts on a brand-new animated feature film starring Snoopy, Charlie Brown and the Peanuts gang. In the upcoming feature Snoopy Unleashed, Snoopy runs away from home, and Charlie Brown and the Peanuts gang go on an emotional journey to the vibrant Big City as they search for Snoopy and discover that real friendship means loving each other just as they are.

Apple TVs award-winning original Peanuts series also include the Emmy and Annie Award-nominated Snoopy in Space and The Snoopy Show as well as new original specials under the Snoopy Presents banner including Emmy Award-nominated programs Its the Small Things, Charlie Brown, Lucys School, To Mom (and Dad), With Love, One-of-a-Kind Marcie, Welcome Home, Franklin, the Annie Award-nominated For Auld Lang Syne and A Summer Musical.


Press Release article 3 of 14, Source: Apple’s “Schmigadoon!”, 317 words

June 08: Apples Schmigadoon! wins Best Musical at the 79th Annual Tony Awards

Tonight, Apple is honored with its first-ever Tony Award wins, including Best Musical, Best Original Score, Best Book of a Musical and Best Orchestrations for Schmigadoon!, co-produced by Apple TV and inspired by the Apple TV series of the same name. With these wins, Apple TV has earned multiple Emmy Awards, a Grammy, Oscars and Tony Awards just six and a half years after its launch.

Since its global debut, Apple Original series Schmigadoon! has been recognized with an Emmy Award, an AFI Award TV Program of the Year honor, a Dorian TV Award and a ReFrame Stamp Award. The series has also earned nominations from the Critics Choice Awards, Grammy Awards, Art Directors Guild Awards, American Society of Cinematographers Awards, Motion Picture Sound Editors Awards, Imagen Awards and many more. In addition to this evenings Tony Awards for Schmigadoon!, the musical has also been honored with wins from the Drama Desk Awards, the Outer Critics Circle Awards and the Chita Rivera Awards, as well as with nominations from the Drama League Awards, among others.

From Saturday Night Live creator Lorne Michaels and based on the award-winning Apple Original series, the delightfully hilarious musical is directed by Tony Award winner Christopher Gattelli (Death Becomes Her, Newsies) with a book and Emmy Award-winning score by Cinco Paul (Despicable Me, The Secret Life of Pets). Schmigadoon! the musical is produced by Michaels, Micah Frank and Caroline Maroney on behalf of Broadway Video, and Christine Schwarzman and Megan OKeefe on behalf of No Guarantees Productions. It made its Broadway debut at the Nederlander Theatre in April 2026, and is currently set to run through January 3, 2027.

The North American tour of Schmigadoon! will launch in September 2027, kicking off at Baltimores historic Hippodrome Theatre before traveling across the U.S.


Press Release article 4 of 14, Source: Apple Inc., 333 words

June 08: Apple Intelligence brings powerful AI capabilities into everyday experiences

CUPERTINO, Calif.----Apple today introduced the next generation of Apple Intelligence, powered by a bold new architecture that integrates the latest Apple Foundation Models deep into Apples platforms and is uniquely designed to protect users privacy. This makes the apps and experiences users rely on every day across iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro more personal and helpful than ever. Apps become smarter and more useful with powerful editing capabilities in Photos, intelligent tools to tailor browsing in Safari, the ability to upgrade security protections with Passwords, an all-new Image Playground that creates photorealistic imagery, and more. Across many of these features, users have the ability to simply describe what theyre looking for, so they can do the things that matter most to them even more easily. These features are available for developer testing starting today, and will be available to users this fall.

At Apple, our mission has always been to turn the potential of advanced technology into helpful and intuitive products for everyone, and that has never been more important than today, said Craig Federighi, Apples senior vice president of Software Engineering. Truly helpful AI must be centered on our users needs, deeply integrated into the products they rely on every day, grounded in personal context, and built with privacy at every step. That is our vision for Apple Intelligence. With useful features for browsing the web, expressing creativity, editing photos, and so much more, today marks a big step forward on our journey to integrate powerful AI into the core of our platforms and make our products even more personal and useful.

The next generation of Apple Intelligence also helps power Siri AI, an entirely new version of Siri.1 Siri AI is a profoundly more personal, capable, and conversational assistant that also offers a new dedicated app, along with integrated tools for writing and Visual Intelligence across platforms.


Press Release article 5 of 14, Source: Apple Inc., 330 words

June 08: WWDC26: Apple unveils next generation of Apple Intelligence, Siri AI, powerful parental controls, and an expansive set of software improvements

CUPERTINO, Calif.----Today, during the Worldwide Developers Conference, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI, an entirely new version of Siri that is profoundly more intelligent, knowledgeable, and capable. The releases also bring powerful and intuitive new features to help parents create safe digital experiences for kids, as well as improvements that further elevate the software design and performance of Apple products while making them more responsive, delightful, and easier to use with iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27, and tvOS 27.

Apple products are an essential part of peoples lives, and this year were bringing powerful new capabilities to empower our users in even more ways, said Craig Federighi, Apples senior vice president of Software Engineering. Were delivering the next generation of Apple Intelligence across our platforms; introducing Siri AI, a profoundly more intelligent, knowledgeable, and capable Siri; expanding child safety features with intuitive new tools for families; and making our software platforms faster, more reliable, and more delightful than ever before.

Next Generation of Apple Intelligence and an Entirely New Siri Experience

Leveraging a bold new architecture uniquely designed to protect users privacy, the next generation of Apple Intelligence powers Siri AI and brings helpful new features to apps users rely on every day.

Siri AI is an entirely new version of Siri deeply integrated into iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. It can draw on personal context understanding to search across messages, emails, photos, and more, and get things done across apps with even more systemwide app actions. Additionally, Siri AI can answer questions related to the content on a users screen or go out to the web to get up-to-date information using broad world knowledge and generate a helpful answer.


Press Release article 6 of 14, Source: Apple Inc., 321 words

June 08: Apple introduces Siri AI, a profoundly more capable and personal assistant

CUPERTINO, Calif.----Apple today introduced Siri AI, an entirely new version of Siri, powered by Apple Intelligence. A profoundly more capable and conversational assistant with personal context understanding, broad world knowledge, and onscreen awareness, Siri AI can help users find what they need in the moment, from answering questions from the web on virtually any topic, to surfacing relevant information from a users personal messages, emails, photos, and more. Siri AI also includes a dedicated app for users to revisit conversations across their products, an expanded Visual Intelligence experience, and integrated tools for writing. With a bold new architecture uniquely designed to protect users privacy, Siri AI leverages the next generation of Apple Intelligence to bring state-of-the-art understanding and reasoning, along with powerful systemwide capabilities, to Apples operating systems. These features are available for developer testing starting today, and will be available as a beta to users later this year.

Were excited to introduce Siri AI, a dramatically more capable and conversational assistant designed to help users find information and get things done throughout the day, said Craig Federighi, Apples senior vice president of Software Engineering. With access to broad world knowledge for up-to-date answers on virtually any topic, along with onscreen awareness and personal context understanding, Siri AI can help users take action across apps more naturally than ever.

An Entirely New, Deeply Integrated Siri

Powered by the next generation of Apple Intelligence, Siri AI is a completely reimagined version of Siri that is more helpful, more capable, and more intelligent. With detailed, engaging responses and natural back-and-forth conversation, Siri AI helps users get more done than ever.

This new version of Siri is built on Apple Intelligence, allowing Siri to draw on personal context understanding and help users find what they need in the moment across messages, emails, photos, and more.


Press Release article 7 of 14, Source: Apple, 326 words

June 08: Apple expands App Store capabilities to help developers grow their businesses and reach new users

Apple continuously invests in new features and services to help developers succeed and users discover their next favorite app. New App Store capabilities rolling out this year will give developers more flexibility to market their apps, acquire new users, and offer brand-new business models for Apple In-App Purchase.

New Ways to Market Apps and Games

This year, developers will have more ways to showcase their apps on the App Store with Creative Assets, rich images and videos that appear in the product page header and search results. In addition to standard screenshots and previews, these assets can be used to highlight a brand, promote seasonal offerings, or showcase new content. They also work with custom product pages and product page optimization, so developers can test and learn what resonates best. App Store Connect also supports a product page preview so developers can see how their Creative Assets, descriptions, and screenshots appear on iPhone and iPad across languages, in Dark Mode, and in portrait or landscape.

The new Asset Library helps developers move faster across marketing workflows, with one place in App Store Connect to manage all Creative Assets, app preview videos, and screenshots. Developers can reuse assets across custom product pages and In-App Events, eliminating redundant uploads and streamlining their promotional campaigns across the App Store. Developers can also submit assets for App Review approval independent of an app update, ideal for rolling out seasonal imagery or coordinating with an Apple Ads campaign without delay.

Enhanced Discovery and Engagement

To complement these new marketing capabilities, the App Store is getting new ways to connect users with experiences they are looking for. To help more people find apps and games they will love, the App Store will introduce new Personalized Collections based on user interests, along with App Notes that explain why specific apps are recommended.


Press Release article 8 of 14, Source: Apple Inc., 333 words

June 08: Apple accelerates app development with new intelligence frameworks and advanced tools

CUPERTINO, Calif.----Apple today introduced new intelligence capabilities, expanded productivity features in Xcode, and platform improvements that make apps faster, more adaptive, and easier to build.

Developers are at the heart of the Apple ecosystem, and our goal is to provide them with the best possible tools and technologies to build the future, said Susan Prescott, Apples vice president of Worldwide Developer Relations. With new intelligence frameworks and agentic coding in Xcode 27, developers have the tools they need to focus on what they do best: bringing their incredible ideas to life.

Intelligence Frameworks

With the latest enhancements to Apple Intelligence and the introduction of Siri AI, developers can make their apps content and capabilities more discoverable and accessible across the system. Updates to the App Intents framework enable developers to connect their apps to Siri AI capabilities like personal context understanding, app actions, and onscreen awareness to help their users get more done.

New intelligence frameworks allow developers to build AI features into their apps more easily and flexibly, tapping into powerful models from Apple and others. Building on the Foundation Models framework introduced last year, developers gain new options to integrate AI into their apps. The framework now serves as a single native Swift API that supports more powerful on-device models with image input, support for server models, and the ability to build custom skills.

Using this API, developers can tap into the next generation of Apple Foundation Models, which were custom-built in collaboration with Google and its Gemini models to deliver integrated experiences across Apple platforms. To ensure developing with large language models is as accessible as possible for those just getting started with AI, developers enrolled in the App Store Small Business Program with fewer than 2 million total first-time App Store downloads can access the next generation of Apple Foundation Models running on Private Cloud Compute at no cloud API cost.


Press Release article 9 of 14, Source: Apple Inc., 320 words

June 08: Apple previews new child safety features

CUPERTINO, Calif.----Apple today previewed a new suite of powerful, intuitive, and easy-to-use features designed to allow parents to more easily manage the content their children can see, who they can communicate with, and when they have access to apps. With software updates this fall, parents will be able to access new child safety features, including a simpler setup experience with a recommended set of essential apps, Ask to Browse, Time Allowances, and a redesigned Screen Time. These updates enhance Apples already industry-leading parental controls and underscore its commitment to building a safe and trusted platform for kids.

At Apple, our mission has always been to create technology that empowers people and enriches their lives, while helping keep them safe, said Sumbul Desai, M.D., Apples vice president of Health and Fitness. Our approach to helping families create safer digital experiences is grounded in the belief that every child is unique. Thats why we build simple and intuitive tools, based on expert guidance, to let parents tailor their kids digital journey. Today, were introducing major updates to help families thoughtfully establish age-based protections and develop healthy digital habits.

Getting Kids Started with a Child Account

The first and most important step parents can take to create age-appropriate experiences for their child is to set up a child account. It enables safeguards across the system, tailored to the childs age, like limiting adult websites, only allowing age-appropriate media, and setting age-based restrictions in the App Store. Parents are guided through creating a child account when setting up a new device for their child. A child account is required for children under 131 and available for children up to 18.

What Content Kids Can See

Once a child account is created, parents can help their kids get a focused start by choosing exactly which apps they can access on their device.


Press Release article 10 of 14, Source: Apple, 351 words

June 04: App Store ecosystem reaches record $1.4 trillion as developers continue to thrive globally

Apple announced the global App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025, according to a new study by economists at Analysis Group. For more than 90 percent of the billings and sales facilitated by the App Store ecosystem, developers did not pay any commission to Apple. Since 2019, the size of the App Store ecosystem has nearly tripled, as the App Store remains the safest and best place for users to discover and download apps. The App Store continues to support developers as they build new experiences for users around the world, including apps that use emerging technologies such as artificial intelligence (AI). In 2025, more than 40 of the top 100 apps on the storefront featured consumer-facing AI capabilities, and those apps saw stronger billing growth than other top 100 apps.

Developers are the heartbeat of the App Store, and this years incredible milestone is a testament to their boundless creativity, said Tim Cook, Apples CEO. We are deeply committed to providing developers with the tools, technologies, and trusted platforms they need to build for the future. Together, developers are creating apps that enrich the lives of users around the world.

An Engine of Global Commerce for Developers

The new study reflects the sustained growth of the App Store ecosystem and the economic opportunity it offers developers a testament to the role apps continue to play in peoples lives. In 2025, sales of physical goods and services accounted for $1.1 trillion, fueled by the continued growth of grocery, food delivery and pickup, general retail, and travel. Developer billings and sales for digital goods and services totaled $149 billion, driven by games, enterprise apps, and video streaming apps. In-app advertising revenue from ads placed by developers in their apps was $151 billion.

The App Store saw over 850 million average weekly users spanning 175 countries and regions, helping developers grow their businesses and reach new customers around the world with the click of a button.


Press Release article 11 of 14, Source: Apple TV, 331 words

June 03: Apple TV unveils new trailer for Lucky, the highly anticipated limited series starring and executive produced by Anya Taylor-Joy, premiering globally Wednesday, July 15, 2026

Today, Apple TV unveiled the trailer for Lucky, the pulse-pounding new limited series starring and executive produced by Golden Globe Award winner, SAG Award winner and Emmy Award nominee Anya Taylor-Joy. Featuring a star-studded ensemble cast that also includes Annette Bening, Timothy Olyphant, Aunjanue Ellis-Taylor, Drew Starkey, Clifton Collins Jr. and William Fichtner, Lucky will make its global debut on Apple TV with the first two episodes on Wednesday, July 15, followed by new episodes every Wednesday through August 19.

Lucky is based on the New York Times bestselling novel and Reeses Book Club pick of the same name by Marissa Stapley. When a multimillion-dollar heist goes sideways, con artist Lucky (Taylor-Joy) is forced to go on the run. Pursued by both the FBI and a ruthless crime boss, Lucky must fight for her life and a way out.

Hailing from Apple Studios and Hello Sunshine, Lucky is created, co-showrun, written and executive produced by Jonathan Tropper through his Tropper Ink banner and under his overall deal with Apple TV. Executive producer Cassie Pappas serves as co-showrunner alongside Tropper. The series is executive produced by Reese Witherspoon and Lauren Neustadter for Hello Sunshine. Taylor-Joy executive produces through her production banner, LadyKiller. Jonathan van Tulleken, who directed the pilot, also executive produces.

In addition to Lucky, Apple Originals produced by Hello Sunshine include Emmy Award, SAG Award and Critics Choice Award-winning series The Morning Show, starring Witherspoon and Jennifer Aniston; The Last Thing He Told Me, starring Jennifer Garner; Truth Be Told, starring Octavia Spencer; and the psychological thriller Surface, starring Gugu Mbatha-Raw.

Watch Lucky on Apple TV.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a users favorite screens.


Press Release article 12 of 14, Source: Apple, 367 words

June 03: Apple reveals winners of the 2026 Apple Design Awards

Today, Apple announced the winners of the 2026 Apple Design Awards, honoring 12 outstanding apps and games. This years winners include development teams from around the world whose work demonstrates innovation, artistry, and technical achievement in app and game design. Winners were selected from 36 global finalists who all delivered exceptional app experiences. One app and one game were recognized across six categories, including Delight and Fun, Inclusivity, Innovation, Interaction, Social Impact, and Visuals and Graphics.

This years Apple Design Award winners are a remarkable reflection of how developers are creating exceptional experiences, said Susan Prescott, Apples vice president of Worldwide Developer Relations. Whether delivering intuitive features or exciting gameplay, these apps and games represent the very best of what our platform makes possible. We are incredibly proud to celebrate these developers and are grateful for their commitment to enriching the lives of people everywhere.

Meet the 2026 Apple Design Award winners and finalists.

Delight and Fun

Winners in this category provide memorable, engaging, and satisfying experiences that are enhanced by Apple technologies.

App: grug

Developer: Ocho (Netherlands)

grug is a playful way to discover and embrace daily wisdom. The affirmation app provides a delightful way to read daily neolithic grunts. With just a simple idea, each prompt is thoughtfully delivered to offer users a small but meaningful moment of reflection.

Game: Is This Seat Taken?

Developer: Poti Poti Studio (Spain)

Is This Seat Taken? is a fun way to experience and solve tricky logic puzzles. The cartoon-style game provides entertaining scenarios, helping players navigate the quirkiness of public transit. Playful interactive elements within the game create a sense of charm to support users in enjoying an unhurried ride, one seat at a time.

Finalists in this category are Blippo+ by Panic, Inc.; Metaballs by Apposite; BALL x PIT by Kenny Sun Studios; and PowerWash Simulator by FuturLab Limited (Apple Arcade).

Inclusivity

Winners in this category provide a great experience for all by reflecting a variety of backgrounds, abilities, and languages.

App: Guitar Wiz

Developer: Bijoy Thangaraj (India)

Guitar Wiz is an impactful app for new and experienced guitarists, an all-in-one toolkit that provides spoken instructions on everything from pitch to finger placement.


Press Release article 13 of 14, Source: Apple scores Gotham Television Award, 316 words

June 02: Apple scores Gotham Television Award win for Breakthrough Drama Pluribus

Tonight, Apple TV scores a win for Breakthrough Drama Series Pluribus at the 2026 Gotham Television Awards. Hailing from creator Vince Gilligan, Pluribus is a genre-bending original in which the most miserable person on Earth must save the world from happiness.

Kerry Washington receives the Spotlight Tribute, celebrating the extraordinary work by individuals in film and television who have captivated global audiences with the most talked-about projects of the year, presented to her by Imperfect Women director Lesli Linka Glatter. Margos Got Money Troubles star and executive producer Michelle Pfeiffer receives the Legend Tribute, created to honor televisions most beloved and influential performers, presented to her by series co-star Greg Kinnear.

These wins mark Apples most recent recognition from the Gotham Awards following a win in 2025 for Breakthrough Comedy Series The Studio; a Breakthrough Series Long Form win for Pachinko in 2022; and two wins in 2021 for Academy Award-winning film CODA, including Breakthrough Performer Emilia Jones and Outstanding Supporting Performance by Troy Kotsur.

The Gotham Awards honor visionary talent in front of and behind the camera, expanding the audience for groundbreaking film and television and supporting the year-round work of the not-for-profit The Gotham Film & Media Institute.

To date, Apple Original films, documentaries and series have been honored with 831 wins and 3,557 award nominations and counting including multi-Emmy Award-winning and history-making comedies The Studio and Ted Lasso, global cultural phenomenon Severance, Apples most-viewed drama Pluribus, Academy Award Best Picture winner CODA and Academy Award winner F1, the highest-grossing sports feature of all time.

Pluribus is now streaming globally on Apple TV.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a users favorite screens.


Press Release article 14 of 14, Source: Apple TV, 324 words

May 29: Apple TV unveils trailer for season two of its acclaimed neo-noir detective series Sugar, starring and executive produced by Colin Farrell

Today, Apple TV released the trailer for the second season of Sugar, the acclaimed neo-noir detective drama starring and executive produced by Colin Farrell. Sugar will return for its eight-episode second season on Friday, June 19 on Apple TV with one episode, followed by one new episode weekly, every Friday through August 7.

Sugar is a contemporary, unique take on one of the most popular and significant genres in literary, motion picture and television history: the private detective story. Season two ushers in the return of Los Angeles iconic private detective and film connoisseur John Sugar, played by Farrell, who takes on a new missing persons case searching for the older brother of an up-and-coming local boxer all while continuing the search for his beloved missing sister. As the investigation expands into a citywide conspiracy with sinister intentions, Sugar must reckon with himself to answer the question how far will he go to do whats right?

In addition to Farrell, the second season of Sugar introduces a brand-new cast that includes Jin Ha, Raymond Lee, Tony Dalton, Laura Donnelly and Sasha Calle, along with special guest star Shea Whigham.

Season two of Sugar is showrun by Sam Catlin, who also executive produces under his Short Drive Entertainment banner. Audrey Chon and Simon Kinberg also serve as executive producers alongside Farrell, Scott Greenberg and Chip Vucelich. Sugar is created by Mark Protosevich.

Hailed as one of the best neo-noir thrillers in years with one of the greatest plot twists in recent TV history, the complete first season of Sugar is now streaming globally on Apple TV.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a users favorite screens.


Top Management and Board of Directors

Top Management

http://www.buysellsignals.net/BuySellSignals/report/Usnyse/Stock/Daily/Html/AAPL_Board_Of_Directors.html

Board Of Directors

http://www.buysellsignals.net/BuySellSignals/report/Usnyse/Stock/Daily/Html/AAPL_Board_Of_Directors.html

Independent Ratings of Directors

http://www.buysellsignals.net/BuySellSignals/report/Usnyse/Stock/Daily/Html/AAPL_Board_Of_Directors.html


INSIDER OWNERSHIP AND SELLING IN THE PAST 12 MONTHS
Shares Held by Insiders as on Jun 10, 2026 (Value computed at price $291.48)

NameShares HeldValue, $
Arthur D. Levinson3,755,5761,094,675,292
Tim Cook3,280,295956,140,387
Katherine Adams175,40851,127,924
Ronald D. Sugar1,139331,996
Alex Gorsky1,139331,996
Andrea Jung1,139331,996
Susan L. Wagner1,139331,996
Monica Lozano1,139331,996
Total7,216,9742,103,603,582

Arthur D. Levinson now has a beneficial interest in 3,755,576 Apple Inc. shares worth $1.1 billion.

Tim Cook now has a beneficial interest in 3,280,295 Apple Inc. shares worth $956.1 million.

Katherine Adams now has a beneficial interest in 175,408 Apple Inc. shares worth $51.1 million.

Ronald D. Sugar now has a beneficial interest in 1,139 Apple Inc. shares worth $331,996.

Alex Gorsky now has a beneficial interest in 1,139 Apple Inc. shares worth $331,996.

Andrea Jung now has a beneficial interest in 1,139 Apple Inc. shares worth $331,996.

Susan L. Wagner now has a beneficial interest in 1,139 Apple Inc. shares worth $331,996.

Monica Lozano now has a beneficial interest in 1,139 Apple Inc. shares worth $331,996.


Insider selling Summary in the past 12 months

NameNo. of SharesPrice, $Value, $
Levinson Arthur D [Chairman]300,000289.186,740,722
Cook Timothy D [CEO]129,963256.833,375,723
Adams Katherine L. [Senior Vice President]47,125256.812,101,154
Total477,088277.1132,217,599


Peer Comparison & Ranking of AAPL
BUYSELLSIGNALS FUNDAMENTALS VALUATION RANKING:
Apple Inc. vs NASDAQ Market

Out of 2,840 stocks and 1 unit in the NASDAQ Market, Apple Inc. is ranked third(3) by Revenue, fourth(4) by Net Profit $, twelfth(12) by ROE and Thirty-first(31) by ROA.

NASDAQ AvgAAPLAAPL Rank
Revenue $-416.2 B3
Net Profit $-112 B4
ROE (%)20.5151.912
ROA (%)8.0231.231
P/Earnings34.1x35.2x102
P/Sales-9.5x139
EBITDA Margin%19.131.9145
P/Earnings/ Growth0.8x1.6x285
Yield (%)0.50.4589
Total Debt/Equity (the lower the better)0.5x0.1x768
Premium to 52-Wk Low (%)36.450.021511
Discount to 52-Wk High (%)9.68.22220
Negative values are shown in brackets.

MARKET SHARE
Apple Inc. has a position of market dominance in the Technology sector.
Apple Inc. vs Technology sector [Technology sector Total in Brackets]
Revenue of $416.2 billion[52.5% of aggregate sector revenue of $792.6 billion; down from 55.0% in the previous year.]
Net Profit of $112 billion [61.7% of aggregate sector net profit of $181.6 billion; up from 59.1% in the previous year.]
EBIT of $132.7 billion [57.4% of aggregate sector EBIT of $231.4 billion; down from 61.6% in the previous year.]

LONG-TERM FUNDAMENTAL RANKING: 4 OUT OF 5 [5 is best]
Apple Inc. is ranked number 1 out of 216 listed technology companies in the United States with a market capitalization of $4,279.2 billion.

Finally, its earnings growth in the past 12 months has been a comparatively high 22.6%.
Stocks are scored on a set of parameters reflecting fundamental analytical tools involving valuation, size and financial performance. They are ranked according to the average values of those parameters. The highest ranking is 5 and the lowest ranking is 1.

1 Tax & Dividend; 2 Financials as Reported Q2 2025-26, Past 10 Years

Tax & Dividend
Average Income Tax Paid (Past 5 Years)
In the past 5 years, Income Tax as % of profit before tax increased from 13.3% to 15.6%, Income Tax as % of sales increased from 4.0% to 5.0% and Income Tax as % of operating cash flow increased from 13.3% to 15.6%.

Description20252024202320222021
As % of profit before tax15.624.114.716.213.3
As % of operating cash flow15.624.114.716.213.3
As % of sales57.64.44.94

The 5-year average of profit before tax was 16.8%.

Dividend History
In the past 5 years annual dividends have increased by 16.0c from 89.0c to 105.0c. Based on a start date of 5 years ago, there has been no decline in dividends over the last 5 years.

Date PaidValue (c)Type
11 May 202627Quarterly
09 Feb 202626Quarterly
10 Nov 202526Quarterly
11 Aug 202526Quarterly
Tr 12 Months105
2024 - 2025101
2023 - 202497
2022 - 202393
2021 - 202289

Source: Nasdaq Stock Exchange: https://www.nasdaq.com/market-activity/stocks/AAPL/dividend-history, company (Apple Inc.), Ticker(AAPL)


Financials as Reported Q2 2025-26, Past 10 Years
Financials as reported (Quarter ending 31 March 2026)

SEC FILING 10-Q RESULTS OF OPERATIONS AND FINANCIAL CONDITION
(In $ Million, except per share data and shares outstanding)

INCOME STATEMENT AS REPORTED (Quarter ending 31 March 2026)

Description$ Million$ Million
Mar 3120262025Change %
Net sales:
Products80,20868,714Up 16.7
Services30,97626,645Up 16.3
Total net sales111,18495,359Up 16.6
Cost of sales:
Products49,17944,030Up 11.7
Services7,2246,462Up 11.8
Total cost of sales56,40350,492Up 11.7
Gross margin54,78144,867Up 22.1
Operating expenses:
Research and development11,4198,550Up 33.6
Selling, general and administrative7,4776,728Up 11.1
Total operating expenses18,89615,278Up 23.7
Operating income35,88529,589Up 21.3
Other income/(expense), net-52-279Improved 81.4
Income before provision for income taxes35,83329,310Up 22.3
Provision for income taxes6,2554,530Up 38.1
Net income29,57824,780Up 19.4
Earnings per share:
Basic2.021.65Up 22.4
Diluted2.011.65Up 21.8
Shares used in computing earnings per share:
Basic14,673,278,00014,994,082,000Down 2.1
Diluted14,725,873,00015,056,133,000Down 2.2
Products80,20868,714Up 16.7
Services30,97626,645Up 16.3
Products49,17944,030Up 11.7
Services7,2246,462Up 11.8

BALANCE SHEET AS REPORTED (Quarter ending 31 March 2026)

Description$ Million$ Million
Mar 31, 2026Sep 30, 2025Change %
Current assets:
Cash and cash equivalents45,57235,934Up 26.8
Marketable securities22,93518,763Up 22.2
Accounts receivable, net30,33939,777Down 23.7
Vendor non-trade receivables23,17233,180Down 30.2
Inventories6,7475,718Up 18.0
Other current assets15,34914,585Up 5.2
Total current assets144,114147,957Down 2.6
Non-current assets:
Marketable securities78,08877,723Up 0.5
Property, plant and equipment, net50,11649,834Up 0.6
Intangible assets, net21,33411,093Up 92.3
Other non-current assets77,43072,634Up 6.6
Total non-current assets226,968211,284Up 7.4
Total assets371,082359,241Up 3.3
LIABILITIES AND SHAREHOLDERS EQUITY:
Current liabilities:
Accounts payable57,34969,860Down 17.9
Other current liabilities57,65466,387Down 13.2
Deferred revenue9,3319,055Up 3.0
Commercial paper1,9977,979Down 75.0
Term debt8,31012,350Down 32.7
Total current liabilities134,641165,631Down 18.7
Non-current liabilities:
Term debt74,40478,328Down 5.0
Other non-current liabilities55,54641,549Up 33.7
Total non-current liabilities129,950119,877Up 8.4
Total liabilities264,591285,508Down 7.3
Commitments and contingencies
Shareholders equity:
Common stock and additional paid-in capital, $0.00001par value:50,400,000shares authorized;14,667,688and14,773,260shares issued and outstanding, respectively99,50793,568Up 6.3
Retained earnings/(Accumulated deficit)12,359-14,264Recovery
Accumulated other comprehensive loss-5,375-5,571Improved 3.5
Total shareholders equity106,49173,733Up 44.4
Total liabilities and shareholders equity

CASH FLOW AS REPORTED (Quarter ending 31 March 2026)

Description$ Million$ Million
Mar 3120262025Change %
Cash, cash equivalents, and restricted cash and cash equivalents, beginning balances35,93429,943Up 20.0
Operating activities:
Net income71,67561,110Up 17.3
Adjustments to reconcile net income to cash generated by operating activities:
Depreciation and amortization6,6535,741Up 15.9
Share-based compensation expense7,1226,512Up 9.4
Other-1,717-2,217Improved 22.6
Changes in operating assets and liabilities:
Accounts receivable, net9,2957,266Up 27.9
Vendor non-trade receivables10,0089,171Up 9.1
Inventories-1,084858Deterioration
Other current and non-current assets-14,329-4,371Deterioration 227.8
Accounts payable-12,297-14,604Improved 15.8
Other current and non-current liabilities7,301-15,579Recovery
Cash generated by operating activities82,62753,887Up 53.3
Investing activities:
Purchases of marketable securities-32,432-12,442Deterioration 160.7
Proceeds from maturities of marketable securities18,69126,587Down 29.7
Proceeds from sales of marketable securities8,6155,210Up 65.4
Payments for acquisition of property, plant and equipment-4,344-6,011Improved 27.7
Other-1,584-635Deterioration 149.4
Cash generated by/(used in) investing activities-11,05412,709Deterioration
Financing activities:
Payments for taxes related to net share settlement of equity awards-3,252-3,205Deterioration 1.5
Payments for dividends and dividend equivalents-7,743-7,614Deterioration 1.7
Repurchases of common stock-36,989-49,504Improved 25.3
Repayments of term debt-7,914-4,009Deterioration 97.4
Repayments of commercial paper, net-5,911-3,968Deterioration 49.0
Other-126-77Deterioration 63.6
Cash used in financing activities-61,935-68,377Improved 9.4
Increase/(Decrease) in cash, cash equivalents, and restricted cash and cash equivalents9,638-1,781Recovery
Cash, cash equivalents, and restricted cash and cash equivalents, ending balances45,57228,162Up 61.8
Supplemental cash flow disclosure:
Cash paid for income taxes, net20,39731,683Down 35.6

Download APPLE INC. Financials Past 10 Years


DescriptionSep 25Sep 24Sep 23Sep 22Sep 21
Income Statement
Revenue per share 27.7425.3824.2424.1521.69
Tax (B)20.729.716.719.314.5
Net profit (B)11293.79799.894.7
EPS 7.496.116.166.155.67
Balance Sheet
Equity Share Capital (B)73.75762.150.763.1
Retained Earnings (14.3 B)(19.2 B)(214 M)(3.1 B)5.6 B
Total Debt (B)8106106
Total Assets (B)359.2365352.6352.8351
Current Asset (B)148153143.6135.4134.8
Fixed Asset (B)49.845.743.742.139.4
Working Capital (B)(17.7)(23.4)(1.7)(18.6)9.4
Cash Flow
Operating Cash Flow (B)111.5118.3110.5122.2104
Investing Cash Flow (B)15.22.93.7(22.4)(14.5)
Financing Cash Flow (B)(120.7)(122)(108.5)(110.7)(93.4)
Net Cash Flow 6 B(794 M)5.8 B(11 B)(3.9 B)

DescriptionSep 20Sep 19Sep 18Sep 17Sep 16
Income Statement
Revenue per share 15.6613.9953.1243.6539.21
Tax (B)9.710.513.415.715.7
Net profit (B)57.455.359.548.445.7
EPS 3.312.9932.322.09
Balance Sheet
Equity Share Capital (B)65.390.5107.1134128.2
Retained Earnings (B)1545.966.998.297
Total Debt (B)56121287
Total Assets (B)323.9338.5365.7375.3321.7
Current Asset (B)143.7162.8131.3128.6106.9
Fixed Asset (B)36.837.441.333.827
Working Capital (B)38.357.115.427.827.9
Cash Flow
Operating Cash Flow (B)80.769.477.464.265.8
Investing Cash Flow (B)(4.3)45.916.1(46.4)(46)
Financing Cash Flow (B)(86.8)(91)(87.9)(18)(20.5)
Net Cash Flow (10.4 B)24.3 B5.6 B(195 M)(636 M)

Source: Apple Inc.'s, 10-K filing dated October 31, 2025, available at the U.S. Securities and Exchange Commission website: https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm and Apple Inc.'s website: https://investor.apple.com/investor-relations/default.aspx. company (Apple Inc.), Ticker(AAPL)