1 The Past Year: Press Releases; 2 Top Management and Board of Directors; 3 INSIDER OWNERSHIP AND SELLING IN THE PAST 12 MONTHS; 4 Peer Comparison & Ranking of AAPL

The Past Year: Press Releases
Press Releases and Corporate Wire

Press Release article 1 of 14, Source: Apple, 304 words

June 23: Apples Eddy Cue honored as the 2026 Entertainment Person of the Year

This evening, at the Cannes Lions International Festival of Creativity in Cannes, France, Apples Senior Vice President of Services and Health, Eddy Cue, was recognized as the 2026 Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the award acknowledges the creativity that inspires others to produce truly compelling, meaningful and entertaining content.

During the ceremony, Cue took the stage to accept the award from Cannes Lions CEO Simon Cook, and shared: Weve never strived to be the most. We strive to be the best. When we started Apple TV nearly seven years ago, we said, lets build the place that allows the best storytellers in the world to do their best work.

Additionally, Cue stated, Stories can make you laugh, cry, think and many other emotions. They connect us. Across language, across culture, across everything. Thats what were all about at Apple, so stay tuned for more. Were just getting started.

Earlier in the day, Cue and legendary producer Jerry Bruckheimer participated in an insightful keynote seminar, where the two discussed Apples ongoing partnership with Bruckheimer on titles including the record-setting and Academy Award-winning F1, as well as an upcoming UAP feature that reunites Bruckheimer with director Joseph Kosinski.

Since his tenure at Apple, Cue has been instrumental in building Apples globally influential entertainment ecosystem, overseeing Apple TV, Apple Music, Apple Podcasts, Apple Books, Apple Pay, Apple News, Apple Fitness+, Apple Card, Apple Maps and iCloud, as well as Apples productivity and creativity apps.

Under Cues leadership, Apple TV, which launched just over six years ago as a wholly original streaming platform, has become one of the industrys most award-winning and culture-defining services.


Press Release article 2 of 14, Source: Apple, 297 words

June 18: Apple TVs new comedy series Brothers, starring Matthew McConaughey and Woody Harrelson, to make global debut on Wednesday, September 23

Today, Apple TV announced that its new eight-episode comedy, Brothers, will make its global debut on Wednesday, September 23 with the first two episodes, followed by one new episode every Wednesday through November 4, 2026. Starring and executive produced by Academy Award winner Matthew McConaughey and Academy Award nominee Woody Harrelson, and produced by Paramount Television Studios, Brothers is showrun and executive produced by multi-Emmy Award nominee and Peabody Award winner Lee Eisenberg.

Brothers follows McConaughey and Harrelson, who play fictionalized versions of themselves, and whose lifelong friendship is thrown into chaos when they uncover a decades-old secret: they might actually be brothers. After Woodys daughters wedding falls apart, he loads up the family and heads to Austin for an extended stay at Matthews ranch. But what begins as a healing getaway quickly spirals when Matthews mother, Ma Mac (played by Holland Taylor), accidentally lets slip a long-buried secret that the two friends might actually be brothers. As Woody turns the ranch upside down in pursuit of the truth, Matthew finds himself juggling an entirely different identity crisis: a potential run for Governor of Texas. The result is a heartfelt, chaotic and wildly funny story about friendship, family, fame and the messy line between myth and reality.

The ensemble cast starring alongside Harrelson and McConaughey includes Natalie Martinez, Brittany Ishibashi, Nolan Almeida, Ella Grace Helton, Noah Carganilla, Highdee Kuan, Oona Yaffe and Holland Taylor.

Brothers is produced for Apple TV by Paramount Television Studios. Eisenberg, McConaughey and Harrelson executive produce alongside Natalie Sandy, David West Read, Trish Hofmann, Bill Bost, Jason Winer, David Finkel, Brett Baer and Jeremy Plager.


Press Release article 3 of 14, Source: Apple, 321 words

June 18: Apple announces changes to iOS in Brazil

Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazils competition regulator, the Conselho Administrativo de Defesa Economica (CADE). These updates create new options for developers to distribute apps on alternative app marketplaces and to process app payments for digital goods and services outside of Apple In-App Purchase. Across these changes, Apple has worked to reduce the new privacy and security risks they create to provide users in Brazil the best and safest experience possible.

The new options for alternative app marketplaces and app payments open new avenues for malware, fraud, scams, and privacy and security risks. Apple has worked with the Brazilian regulator to introduce protections from these new threats including important safeguards for younger users. These protections include Notarization for iOS apps, an authorization process for app marketplaces, and requirements that help protect children from inappropriate content and scams.

While these safeguards do not eliminate the new risks, they are essential to Apples work to ensure iOS remains the best, most secure mobile platform available in Brazil. Apple will continue to engage with regulators on strengthening protections for iOS users.

Developers can learn about the new capabilities on the Apple Developer Support page and can integrate them into their apps beginning today as part of iOS 26.5.

New Options for Developers to Distribute Apps on iOS in Brazil

The App Store where every app is reviewed to meet a high bar for privacy and security remains the best place for iOS users in Brazil to discover and download the apps they love. This includes App Store features that protect users against fraud and scams and empower parents to help ensure their kids have age-appropriate experiences.

Under the agreement with CADE, developers will also have the option to distribute iOS apps in Brazil using alternative app marketplaces other than the App Store.


Press Release article 4 of 14, Source: Apple TV, 330 words

June 16: Apple TV announces fourth season for EmmyAward-nominated travel series The Reluctant Traveler With Eugene Levy

Today, Apple TV announced a fourth season renewal for the multi-Emmy Award-nominated travel series The Reluctant Traveler With Eugene Levy, hosted and executive produced by Emmy Award winner Eugene Levy (Schitts Creek). The new eight-episode season will follow Levy as he attempts to up the ante by saying yes to the kinds of travel experiences hes spent a lifetime carefully avoiding, even in previous seasons. Saying no used to be his happy place, but after three seasons on the road, hes discovered he may be more adventurous than he ever thought possible. This season, he pushes himself even further by embracing unfamiliar experiences, unexpected challenges and the kinds of adventures he once would have instantly and instinctively turned down.

After three seasons on the show I have just about accepted, albeit begrudgingly, that saying yes to new experiences is not necessarily a bad thing for me, said Eugene Levy. So, Ive committed to saying yes a little more often this season. Its a strategy Im approaching with considerable caution.

Since its debut, The Reluctant Traveler With Eugene Levy has received broad acclaim from critics and fans around the world. Hailed as dazzling, delightful and gorgeously filmed and perhaps the perfect blend of travel documentary and pure comedy, the series features host Levy as an absolute delight to watch and endlessly entertaining. Season three highlights included an episode with Prince William that became a global sensation, as headlines applauded the royal as youve never seen him, with an extraordinary set of revelations in a rare and very personal and emotional conversation with Levy, speaking as both heir to the throne and a father determined to do things differently. The third season also featured Grammy Award-winning superstar Michael Buble and adventures with Levys daughter, Sarah, with more very special guests to come in season four.


Press Release article 5 of 14, Source: Apple, 341 words

June 11: Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27

Apple today introduced Siri AI, an entirely new version of Siri, powered by Apple Intelligence. Unfortunately, due to the Digital Markets Act (DMA), Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27. Over the past several months, EU regulators did not accept any of Apples proposed solutions to bring Siri AI to the EU while safely supporting other virtual assistants.

Were deeply disappointed that our EU users wont have Siri AI on iPhone or iPad when we share our new software releases later this year, said Craig Federighi, Apples senior vice president of Software Engineering. Our hope is to eventually bring Siri AI to the EU, and we will continue to engage with EU regulators on a path forward. However, their refusal to engage constructively on solutions that preserve privacy and security means we do not currently have a timeline for Siri AIs availability on iOS and iPadOS in the EU.

When iOS 27 and iPadOS 27 launch later this year, users in the EU 1 will not have access to Siri AI and its advanced capabilities including the new dedicated app to revisit conversations, an expanded Visual Intelligence experience, integrated tools for writing, Siri mode in Camera on iOS, and other Siri AI capabilities announced at WWDC26. Because Siri AI on watchOS 27 requires a paired iPhone with Siri AI, EU users will not have access to Siri AI on watchOS 27.

EU users will be able to access Siri AI on macOS 27 and visionOS 27. Developers located in the EU will not be able to test or use the new Siri AI features for their apps on iOS 27, iPadOS 27, and watchOS 27.

Siri AI is private by design and deeply integrated across Apples platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud.


Press Release article 6 of 14, Source: Apple TV, 358 words

June 11: Apple TV unveils first look at season six of Emmy and BAFTA Award-winning espionage drama Slow Horses, starring Academy Award winner Sir Gary Oldman

Today, Apple TV revealed a first look at season six of Slow Horses, the Emmy Award and BAFTA TV Award-winning spy drama starring Academy Award winner Sir Gary Oldman, who has been honored with Golden Globe, Emmy Award, Actor Award and BAFTA TV Award nominations for his outstanding performance in the series. The highly anticipated six-episode sixth season will premiere globally on Wednesday, September 16, 2026 with the first episode, followed by one episode weekly until October 21, 2026.

Slow Horses is a darkly humorous espionage drama that follows a dysfunctional team of British intelligence agents who serve in a dumping ground department of MI5 known unaffectionately as Slough House. Oldman stars as Jackson Lamb, the brilliant but cantankerous leader of the spies who end up in Slough House due to their career-ending mistakes and who frequently find themselves blundering around the smoke and mirrors of the espionage world.

Season six sees the Slow Horses on the run as Diana Taverner embroils them all in a fatally high-stakes game of retaliation and revenge.

The ensemble cast includes Academy Award nominee Kristin Scott Thomas, Emmy Award nominee Jack Lowden, Saskia Reeves, BAFTA TV Award nominee Christopher Chung, Aimee-Ffion Edwards, Rosalind Eleazar, Joanna Scanlan, BAFTA Award nominee Samuel West, Ruth Bradley, Tom Brooke, Academy Award nominee Jonathan Pryce and Hugo Weaving, alongside new addition, BAFTA TV Award winner Lenny Rush.

Slow Horses has been celebrated as undoubtedly the best spy series on television, a truly epic espionage thriller that is utterly brilliant and just so damn good. All five seasons of Slow Horses hold a Certified Fresh score, with two seasons receiving a rare, perfect 100 percent critics score on Rotten Tomatoes, and the series continues to receive global accolades from critics and fans alike.

The series is produced for Apple TV by See-Saw Films, with Jamie Laurenson, Hakan Kousetta, Julian Stevens, Iain Canning, Emile Sherman, Adam Randall, Gail Mutrux, Douglas Urbanski and Oldman serving as executive producers.


Press Release article 7 of 14, Source: Apple TV, 319 words

June 10: Apple TV debuts heartwarming trailer for fifth season of critically acclaimed comedy Trying starring Rafe Spall and Esther Smith

Today, Apple TV unveiled the trailer for the fifth season of acclaimed comedy series Trying, starring and executive produced by BAFTA Award nominee Esther Smith and Actor Award nominee Rafe Spall. The eight-episode comedy will make its global return to Apple TV with its first episode on Wednesday, July 8, followed by one episode weekly through Wednesday, August 26.

Season five finds Nikki (Smith) and Jason (Spall) dealing with the consequences of Princess (Scarlett Rayner) and Tylers (Cooper Turner) biological mother, Kat (Charlotte Riley), turning up at their doorstep, and the whirlwind of chaos she brings into their settled family life.

The ensemble cast also includes BAFTA Award winner Darren Boyd (Down Cemetery Road), BAFTA Award nominee Sian Brooke (Blue Lights), Actor Award nominee Celia Imrie (The Thursday Murder Club), BAFTA Award nominee Phil Davis (Harry Potter and the Half-Blood Prince), BAFTA Award winner Gbemisola Ikumelo (Black Ops) and Actor Award nominee Colin Morgan (Belfast).

Since its global debut, Trying has been hailed as a feel-good, poignant and addictive comedy that is one of Apple TVs sweetest treats. The series has achieved a 96 percent critics score on Rotten Tomatoes, as fans applaud standout performers, brilliant details and the heartwarming, critically acclaimed series that provides refreshing journeys we dont often see on television.

Trying is created, written and executive produced by Andy Wolton, and executive produced by BAFTA Award nominees Josh Cole and Sam Pinnell alongside International Emmy Award winner Chris Sussman, Smith and Spall. The series is produced by BBC Studios.

This seasons soundtrack is helmed by Ivor Novello Award-winning Dublin-born artist and producer Orla Gartland, with original songs set to debut each episode. Gartlands upcoming new single, At The End Of The Day, is also featured in the season five trailer.


Press Release article 8 of 14, Source: Apple, 374 words

June 10: Apple introduces innovative features and intelligence experiences across services

With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users. New offerings include improved Flyover views and Local Lists in Apple Maps, flexible sharing options in Find My, the ability to use Visual Intelligence to split bills with Apple Cash, video podcast support across Mac and tvOS, revamped Shared Albums in iCloud, and a new program for Apple Fitness+.

Were excited to bring powerful new features and intelligence to hundreds of millions of users across Apple services, making their experiences even more useful and fun, said Eddy Cue, Apples senior vice president of Services. From new exploration tools with Flyover and Local Lists in Maps, to more convenient ways to pay and get paid in Apple Wallet, to the continued expansion of video podcasts in Apple Podcasts on Mac and in tvOS, and so much more these updates reflect our commitment to creating experiences that truly make a difference in peoples lives.

Apple Maps Introduces Enhanced Flyover and Local Lists

Apple Maps brings an enhanced Flyover experience, which combines aerial imagery with AI to enable users to view imagery in stunning detail for select cities around the world like never before. Whether scouting a location before a trip or simply exploring a city from a new perspective, the enhanced experience gives users a sharper and more lifelike glimpse into destinations across the globe.

With Local Lists, Apple Maps users in the U.S. can find the perfect spot for meeting friends, dining, and more. Using intelligent insights from whats trending, Maps surfaces locally relevant collections of places from trending restaurants to great spots to take kids so its easy for users to find what they are looking for. All insights are derived with privacy in mind and never tied to individual users.

Find My Gets Flexible Sharing Options and a Consolidated watchOS App

Coming this fall, users will have more control over how they share their location with friends and family using Find My, with new options to share for a custom duration either for a number of minutes, hours, or days or even set a date and time for when sharing will stop.


Press Release article 9 of 14, Source: Apple Intelligence, 332 words

June 09: Apple Intelligence brings powerful AI capabilities into everyday experiences

Apple today introduced the next generation of Apple Intelligence, powered by a bold new architecture that integrates the latest Apple Foundation Models deep into Apples platforms and is uniquely designed to protect users privacy. This makes the apps and experiences users rely on every day across iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro more personal and helpful than ever. Apps become smarter and more useful with powerful editing capabilities in Photos, intelligent tools to tailor browsing in Safari, the ability to upgrade security protections with Passwords, an all-new Image Playground that creates photorealistic imagery, and more. Across many of these features, users have the ability to simply describe what theyre looking for, so they can do the things that matter most to them even more easily. These features are available for developer testing starting today, and will be available to users this fall.

At Apple, our mission has always been to turn the potential of advanced technology into helpful and intuitive products for everyone, and that has never been more important than today, said Craig Federighi, Apples senior vice president of Software Engineering. Truly helpful AI must be centered on our users needs, deeply integrated into the products they rely on every day, grounded in personal context, and built with privacy at every step. That is our vision for Apple Intelligence. With useful features for browsing the web, expressing creativity, editing photos, and so much more, today marks a big step forward on our journey to integrate powerful AI into the core of our platforms and make our products even more personal and useful.

The next generation of Apple Intelligence also helps power Siri AI, an entirely new version of Siri.1 Siri AI is a profoundly more personal, capable, and conversational assistant that also offers a new dedicated app, along with integrated tools for writing and Visual Intelligence across platforms.


Press Release article 10 of 14, Source: Attention campers! Apple TV, 358 words

June 09: Attention campers! Apple TV debuts delightful trailer for Camp Snoopy season two, premiering globally Friday, June 26

Today, Apple TV unveiled the trailer for season two of Camp Snoopy, premiering globally on Friday, June 26. In season two, Snoopy and the Beagle Scouts are looking forward to carefree time in the majestic landscape of Camp Spring Lake. Along with Charlie Brown and the rest of the Peanuts gang, join Snoopy and the birds as they hike, swim and leap their way through another round of fun and adventure in the Great Outdoors, searching for the elusive hedge toad, building towering sandcastles and debating the merits of hot dogs versus hamburgers.

Produced for Apple TV by Peanuts and WildBrain, the series is based on the Peanuts comic strip by Charles M. Schulz and is directed by Rob Boutilier. Executive producers are Paige Braddock, Chris Bracco, Boutilier, Josh Scherba, Stephanie Betts and Logan McPherson.

Apple TV is the exclusive streaming home for all things Peanuts, including the classic Peanuts library, as well as more new original Peanuts series and specials, through an expanded partnership with WildBrain, Peanuts Worldwide and Lee Mendelson Film Productions until 2030. Apple has been home to the Peanuts classic library since 2020, alongside multiple original programming collaborations starting in 2018, and is currently in production with WildBrain and Peanuts on a brand-new animated feature film starring Snoopy, Charlie Brown and the Peanuts gang. In the upcoming feature Snoopy Unleashed, Snoopy runs away from home, and Charlie Brown and the Peanuts gang go on an emotional journey to the vibrant Big City as they search for Snoopy and discover that real friendship means loving each other just as they are.

Apple TVs award-winning original Peanuts series also include the Emmy and Annie Award-nominated Snoopy in Space and The Snoopy Show as well as new original specials under the Snoopy Presents banner including Emmy Award-nominated programs Its the Small Things, Charlie Brown, Lucys School, To Mom (and Dad), With Love, One-of-a-Kind Marcie, Welcome Home, Franklin, the Annie Award-nominated For Auld Lang Syne and A Summer Musical.


Press Release article 11 of 14, Source: Apple’s “Schmigadoon!”, 317 words

June 08: Apples Schmigadoon! wins Best Musical at the 79th Annual Tony Awards

Tonight, Apple is honored with its first-ever Tony Award wins, including Best Musical, Best Original Score, Best Book of a Musical and Best Orchestrations for Schmigadoon!, co-produced by Apple TV and inspired by the Apple TV series of the same name. With these wins, Apple TV has earned multiple Emmy Awards, a Grammy, Oscars and Tony Awards just six and a half years after its launch.

Since its global debut, Apple Original series Schmigadoon! has been recognized with an Emmy Award, an AFI Award TV Program of the Year honor, a Dorian TV Award and a ReFrame Stamp Award. The series has also earned nominations from the Critics Choice Awards, Grammy Awards, Art Directors Guild Awards, American Society of Cinematographers Awards, Motion Picture Sound Editors Awards, Imagen Awards and many more. In addition to this evenings Tony Awards for Schmigadoon!, the musical has also been honored with wins from the Drama Desk Awards, the Outer Critics Circle Awards and the Chita Rivera Awards, as well as with nominations from the Drama League Awards, among others.

From Saturday Night Live creator Lorne Michaels and based on the award-winning Apple Original series, the delightfully hilarious musical is directed by Tony Award winner Christopher Gattelli (Death Becomes Her, Newsies) with a book and Emmy Award-winning score by Cinco Paul (Despicable Me, The Secret Life of Pets). Schmigadoon! the musical is produced by Michaels, Micah Frank and Caroline Maroney on behalf of Broadway Video, and Christine Schwarzman and Megan OKeefe on behalf of No Guarantees Productions. It made its Broadway debut at the Nederlander Theatre in April 2026, and is currently set to run through January 3, 2027.

The North American tour of Schmigadoon! will launch in September 2027, kicking off at Baltimores historic Hippodrome Theatre before traveling across the U.S.


Press Release article 12 of 14, Source: Apple Inc., 333 words

June 08: Apple accelerates app development with new intelligence frameworks and advanced tools

CUPERTINO, Calif.----Apple today introduced new intelligence capabilities, expanded productivity features in Xcode, and platform improvements that make apps faster, more adaptive, and easier to build.

Developers are at the heart of the Apple ecosystem, and our goal is to provide them with the best possible tools and technologies to build the future, said Susan Prescott, Apples vice president of Worldwide Developer Relations. With new intelligence frameworks and agentic coding in Xcode 27, developers have the tools they need to focus on what they do best: bringing their incredible ideas to life.

Intelligence Frameworks

With the latest enhancements to Apple Intelligence and the introduction of Siri AI, developers can make their apps content and capabilities more discoverable and accessible across the system. Updates to the App Intents framework enable developers to connect their apps to Siri AI capabilities like personal context understanding, app actions, and onscreen awareness to help their users get more done.

New intelligence frameworks allow developers to build AI features into their apps more easily and flexibly, tapping into powerful models from Apple and others. Building on the Foundation Models framework introduced last year, developers gain new options to integrate AI into their apps. The framework now serves as a single native Swift API that supports more powerful on-device models with image input, support for server models, and the ability to build custom skills.

Using this API, developers can tap into the next generation of Apple Foundation Models, which were custom-built in collaboration with Google and its Gemini models to deliver integrated experiences across Apple platforms. To ensure developing with large language models is as accessible as possible for those just getting started with AI, developers enrolled in the App Store Small Business Program with fewer than 2 million total first-time App Store downloads can access the next generation of Apple Foundation Models running on Private Cloud Compute at no cloud API cost.


Press Release article 13 of 14, Source: Apple Inc., 330 words

June 08: WWDC26: Apple unveils next generation of Apple Intelligence, Siri AI, powerful parental controls, and an expansive set of software improvements

CUPERTINO, Calif.----Today, during the Worldwide Developers Conference, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI, an entirely new version of Siri that is profoundly more intelligent, knowledgeable, and capable. The releases also bring powerful and intuitive new features to help parents create safe digital experiences for kids, as well as improvements that further elevate the software design and performance of Apple products while making them more responsive, delightful, and easier to use with iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27, and tvOS 27.

Apple products are an essential part of peoples lives, and this year were bringing powerful new capabilities to empower our users in even more ways, said Craig Federighi, Apples senior vice president of Software Engineering. Were delivering the next generation of Apple Intelligence across our platforms; introducing Siri AI, a profoundly more intelligent, knowledgeable, and capable Siri; expanding child safety features with intuitive new tools for families; and making our software platforms faster, more reliable, and more delightful than ever before.

Next Generation of Apple Intelligence and an Entirely New Siri Experience

Leveraging a bold new architecture uniquely designed to protect users privacy, the next generation of Apple Intelligence powers Siri AI and brings helpful new features to apps users rely on every day.

Siri AI is an entirely new version of Siri deeply integrated into iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. It can draw on personal context understanding to search across messages, emails, photos, and more, and get things done across apps with even more systemwide app actions. Additionally, Siri AI can answer questions related to the content on a users screen or go out to the web to get up-to-date information using broad world knowledge and generate a helpful answer.


Press Release article 14 of 14, Source: Apple Inc., 333 words

June 08: Apple Intelligence brings powerful AI capabilities into everyday experiences

CUPERTINO, Calif.----Apple today introduced the next generation of Apple Intelligence, powered by a bold new architecture that integrates the latest Apple Foundation Models deep into Apples platforms and is uniquely designed to protect users privacy. This makes the apps and experiences users rely on every day across iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro more personal and helpful than ever. Apps become smarter and more useful with powerful editing capabilities in Photos, intelligent tools to tailor browsing in Safari, the ability to upgrade security protections with Passwords, an all-new Image Playground that creates photorealistic imagery, and more. Across many of these features, users have the ability to simply describe what theyre looking for, so they can do the things that matter most to them even more easily. These features are available for developer testing starting today, and will be available to users this fall.

At Apple, our mission has always been to turn the potential of advanced technology into helpful and intuitive products for everyone, and that has never been more important than today, said Craig Federighi, Apples senior vice president of Software Engineering. Truly helpful AI must be centered on our users needs, deeply integrated into the products they rely on every day, grounded in personal context, and built with privacy at every step. That is our vision for Apple Intelligence. With useful features for browsing the web, expressing creativity, editing photos, and so much more, today marks a big step forward on our journey to integrate powerful AI into the core of our platforms and make our products even more personal and useful.

The next generation of Apple Intelligence also helps power Siri AI, an entirely new version of Siri.1 Siri AI is a profoundly more personal, capable, and conversational assistant that also offers a new dedicated app, along with integrated tools for writing and Visual Intelligence across platforms.


Top Management and Board of Directors

Top Management

http://www.buysellsignals.net/BuySellSignals/report/Usnyse/Stock/Daily/Html/AAPL_Board_Of_Directors.html

Board Of Directors

http://www.buysellsignals.net/BuySellSignals/report/Usnyse/Stock/Daily/Html/AAPL_Board_Of_Directors.html

Independent Ratings of Directors

http://www.buysellsignals.net/BuySellSignals/report/Usnyse/Stock/Daily/Html/AAPL_Board_Of_Directors.html


INSIDER OWNERSHIP AND SELLING IN THE PAST 12 MONTHS
Shares Held by Insiders as on Jun 24, 2026 (Value computed at price $293.35)

NameShares HeldValue, $
Arthur D. Levinson3,755,5761,101,698,220
Tim Cook3,280,295962,274,538
Katherine Adams175,40851,455,937
Ronald D. Sugar1,139334,126
Alex Gorsky1,139334,126
Andrea Jung1,139334,126
Susan L. Wagner1,139334,126
Monica Lozano1,139334,126
Total7,216,9742,117,099,323

Arthur D. Levinson now has a beneficial interest in 3,755,576 Apple Inc. shares worth $1.1 billion.

Tim Cook now has a beneficial interest in 3,280,295 Apple Inc. shares worth $962.3 million.

Katherine Adams now has a beneficial interest in 175,408 Apple Inc. shares worth $51.5 million.

Ronald D. Sugar now has a beneficial interest in 1,139 Apple Inc. shares worth $334,126.

Alex Gorsky now has a beneficial interest in 1,139 Apple Inc. shares worth $334,126.

Andrea Jung now has a beneficial interest in 1,139 Apple Inc. shares worth $334,126.

Susan L. Wagner now has a beneficial interest in 1,139 Apple Inc. shares worth $334,126.

Monica Lozano now has a beneficial interest in 1,139 Apple Inc. shares worth $334,126.


Insider selling Summary in the past 12 months

NameNo. of SharesPrice, $Value, $
Levinson Arthur D [Chairman]300,000289.186,740,722
Cook Timothy D [CEO]129,963256.833,375,723
Adams Katherine L. [Senior Vice President]47,125256.812,101,154
Total477,088277.1132,217,599


Peer Comparison & Ranking of AAPL
BUYSELLSIGNALS FUNDAMENTALS VALUATION RANKING:
Apple Inc. vs NASDAQ Market

Out of 2,828 stocks and 2 units in the NASDAQ Market, Apple Inc. is ranked third(3) by Revenue, fourth(4) by Net Profit $, twelfth(12) by ROE and Thirty-second(32) by ROA.

NASDAQ AvgAAPLAAPL Rank
Revenue $-416.2 B3
Net Profit $-112 B4
ROE (%)20.2151.912
ROA (%)7.931.232
P/Earnings36.1x35.4x94
P/Sales-9.5x133
EBITDA Margin%18.931.9145
P/Earnings/ Growth0.8x1.6x282
Yield (%)0.50.4592
Total Debt/Equity (the lower the better)0.5x0.1x767
Premium to 52-Wk Low (%)32.447.81461
Discount to 52-Wk High (%)10.17.62170
Negative values are shown in brackets.

MARKET SHARE
Apple Inc. has a position of market dominance in the Technology sector.
Apple Inc. vs Technology sector [Technology sector Total in Brackets]
Revenue of $416.2 billion[52.5% of aggregate sector revenue of $792.6 billion; down from 55.0% in the previous year.]
Net Profit of $112 billion [61.7% of aggregate sector net profit of $181.6 billion; up from 59.1% in the previous year.]
EBIT of $132.7 billion [57.4% of aggregate sector EBIT of $231.4 billion; down from 61.6% in the previous year.]

LONG-TERM FUNDAMENTAL RANKING: 4 OUT OF 5 [5 is best]
Apple Inc. is ranked number 1 out of 218 listed technology companies in the United States with a market capitalization of $4,306.7 billion.

Finally, its earnings growth in the past 12 months has been a comparatively high 22.6%.
Stocks are scored on a set of parameters reflecting fundamental analytical tools involving valuation, size and financial performance. They are ranked according to the average values of those parameters. The highest ranking is 5 and the lowest ranking is 1.

1 Tax & Dividend; 2 Financials as Reported Q2 2025-26, Past 10 Years

Tax & Dividend
Average Income Tax Paid (Past 5 Years)
In the past 5 years, Income Tax as % of profit before tax increased from 13.3% to 15.6%, Income Tax as % of sales increased from 4.0% to 5.0% and Income Tax as % of operating cash flow increased from 13.3% to 15.6%.

Description20252024202320222021
As % of profit before tax15.624.114.716.213.3
As % of operating cash flow15.624.114.716.213.3
As % of sales57.64.44.94

The 5-year average of profit before tax was 16.8%.

Dividend History
In the past 5 years annual dividends have increased by 16.0c from 89.0c to 105.0c. Based on a start date of 5 years ago, there has been no decline in dividends over the last 5 years.

Date PaidValue (c)Type
11 May 202627Quarterly
09 Feb 202626Quarterly
10 Nov 202526Quarterly
11 Aug 202526Quarterly
Tr 12 Months105
2024 - 2025101
2023 - 202497
2022 - 202393
2021 - 202289

Source: Nasdaq Stock Exchange: https://www.nasdaq.com/market-activity/stocks/AAPL/dividend-history, company (Apple Inc.), Ticker(AAPL)


Financials as Reported Q2 2025-26, Past 10 Years
Financials as reported (Quarter ending 31 March 2026)

SEC FILING 10-Q RESULTS OF OPERATIONS AND FINANCIAL CONDITION
(In $ Million, except per share data and shares outstanding)

INCOME STATEMENT AS REPORTED (Quarter ending 31 March 2026)

Description$ Million$ Million
Mar 3120262025Change %
Net sales:
Products80,20868,714Up 16.7
Services30,97626,645Up 16.3
Total net sales111,18495,359Up 16.6
Cost of sales:
Products49,17944,030Up 11.7
Services7,2246,462Up 11.8
Total cost of sales56,40350,492Up 11.7
Gross margin54,78144,867Up 22.1
Operating expenses:
Research and development11,4198,550Up 33.6
Selling, general and administrative7,4776,728Up 11.1
Total operating expenses18,89615,278Up 23.7
Operating income35,88529,589Up 21.3
Other income/(expense), net-52-279Improved 81.4
Income before provision for income taxes35,83329,310Up 22.3
Provision for income taxes6,2554,530Up 38.1
Net income29,57824,780Up 19.4
Earnings per share:
Basic2.021.65Up 22.4
Diluted2.011.65Up 21.8
Shares used in computing earnings per share:
Basic14,673,278,00014,994,082,000Down 2.1
Diluted14,725,873,00015,056,133,000Down 2.2
Products80,20868,714Up 16.7
Services30,97626,645Up 16.3
Products49,17944,030Up 11.7
Services7,2246,462Up 11.8

BALANCE SHEET AS REPORTED (Quarter ending 31 March 2026)

Description$ Million$ Million
Mar 31, 2026Sep 30, 2025Change %
Current assets:
Cash and cash equivalents45,57235,934Up 26.8
Marketable securities22,93518,763Up 22.2
Accounts receivable, net30,33939,777Down 23.7
Vendor non-trade receivables23,17233,180Down 30.2
Inventories6,7475,718Up 18.0
Other current assets15,34914,585Up 5.2
Total current assets144,114147,957Down 2.6
Non-current assets:
Marketable securities78,08877,723Up 0.5
Property, plant and equipment, net50,11649,834Up 0.6
Intangible assets, net21,33411,093Up 92.3
Other non-current assets77,43072,634Up 6.6
Total non-current assets226,968211,284Up 7.4
Total assets371,082359,241Up 3.3
LIABILITIES AND SHAREHOLDERS EQUITY:
Current liabilities:
Accounts payable57,34969,860Down 17.9
Other current liabilities57,65466,387Down 13.2
Deferred revenue9,3319,055Up 3.0
Commercial paper1,9977,979Down 75.0
Term debt8,31012,350Down 32.7
Total current liabilities134,641165,631Down 18.7
Non-current liabilities:
Term debt74,40478,328Down 5.0
Other non-current liabilities55,54641,549Up 33.7
Total non-current liabilities129,950119,877Up 8.4
Total liabilities264,591285,508Down 7.3
Commitments and contingencies
Shareholders equity:
Common stock and additional paid-in capital, $0.00001par value:50,400,000shares authorized;14,667,688and14,773,260shares issued and outstanding, respectively99,50793,568Up 6.3
Retained earnings/(Accumulated deficit)12,359-14,264Recovery
Accumulated other comprehensive loss-5,375-5,571Improved 3.5
Total shareholders equity106,49173,733Up 44.4
Total liabilities and shareholders equity

CASH FLOW AS REPORTED (Quarter ending 31 March 2026)

Description$ Million$ Million
Mar 3120262025Change %
Cash, cash equivalents, and restricted cash and cash equivalents, beginning balances35,93429,943Up 20.0
Operating activities:
Net income71,67561,110Up 17.3
Adjustments to reconcile net income to cash generated by operating activities:
Depreciation and amortization6,6535,741Up 15.9
Share-based compensation expense7,1226,512Up 9.4
Other-1,717-2,217Improved 22.6
Changes in operating assets and liabilities:
Accounts receivable, net9,2957,266Up 27.9
Vendor non-trade receivables10,0089,171Up 9.1
Inventories-1,084858Deterioration
Other current and non-current assets-14,329-4,371Deterioration 227.8
Accounts payable-12,297-14,604Improved 15.8
Other current and non-current liabilities7,301-15,579Recovery
Cash generated by operating activities82,62753,887Up 53.3
Investing activities:
Purchases of marketable securities-32,432-12,442Deterioration 160.7
Proceeds from maturities of marketable securities18,69126,587Down 29.7
Proceeds from sales of marketable securities8,6155,210Up 65.4
Payments for acquisition of property, plant and equipment-4,344-6,011Improved 27.7
Other-1,584-635Deterioration 149.4
Cash generated by/(used in) investing activities-11,05412,709Deterioration
Financing activities:
Payments for taxes related to net share settlement of equity awards-3,252-3,205Deterioration 1.5
Payments for dividends and dividend equivalents-7,743-7,614Deterioration 1.7
Repurchases of common stock-36,989-49,504Improved 25.3
Repayments of term debt-7,914-4,009Deterioration 97.4
Repayments of commercial paper, net-5,911-3,968Deterioration 49.0
Other-126-77Deterioration 63.6
Cash used in financing activities-61,935-68,377Improved 9.4
Increase/(Decrease) in cash, cash equivalents, and restricted cash and cash equivalents9,638-1,781Recovery
Cash, cash equivalents, and restricted cash and cash equivalents, ending balances45,57228,162Up 61.8
Supplemental cash flow disclosure:
Cash paid for income taxes, net20,39731,683Down 35.6

Download APPLE INC. Financials Past 10 Years


DescriptionSep 25Sep 24Sep 23Sep 22Sep 21
Income Statement
Revenue per share 27.7425.3824.2424.1521.69
Tax (B)20.729.716.719.314.5
Net profit (B)11293.79799.894.7
EPS 7.496.116.166.155.67
Balance Sheet
Equity Share Capital (B)73.75762.150.763.1
Retained Earnings (14.3 B)(19.2 B)(214 M)(3.1 B)5.6 B
Total Debt (B)8106106
Total Assets (B)359.2365352.6352.8351
Current Asset (B)148153143.6135.4134.8
Fixed Asset (B)49.845.743.742.139.4
Working Capital (B)(17.7)(23.4)(1.7)(18.6)9.4
Cash Flow
Operating Cash Flow (B)111.5118.3110.5122.2104
Investing Cash Flow (B)15.22.93.7(22.4)(14.5)
Financing Cash Flow (B)(120.7)(122)(108.5)(110.7)(93.4)
Net Cash Flow 6 B(794 M)5.8 B(11 B)(3.9 B)

DescriptionSep 20Sep 19Sep 18Sep 17Sep 16
Income Statement
Revenue per share 15.6613.9953.1243.6539.21
Tax (B)9.710.513.415.715.7
Net profit (B)57.455.359.548.445.7
EPS 3.312.9932.322.09
Balance Sheet
Equity Share Capital (B)65.390.5107.1134128.2
Retained Earnings (B)1545.966.998.297
Total Debt (B)56121287
Total Assets (B)323.9338.5365.7375.3321.7
Current Asset (B)143.7162.8131.3128.6106.9
Fixed Asset (B)36.837.441.333.827
Working Capital (B)38.357.115.427.827.9
Cash Flow
Operating Cash Flow (B)80.769.477.464.265.8
Investing Cash Flow (B)(4.3)45.916.1(46.4)(46)
Financing Cash Flow (B)(86.8)(91)(87.9)(18)(20.5)
Net Cash Flow (10.4 B)24.3 B5.6 B(195 M)(636 M)

Source: Apple Inc.'s, 10-K filing dated October 31, 2025, available at the U.S. Securities and Exchange Commission website: https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm and Apple Inc.'s website: https://investor.apple.com/investor-relations/default.aspx. company (Apple Inc.), Ticker(AAPL)