1 The Past Year: Press Releases; 2 Top Management and Board of Directors; 3 INSIDER OWNERSHIP AND SELLING IN THE PAST 12 MONTHS; 4 Peer Comparison & Ranking of AAPL

The Past Year: Press Releases
Press Releases and Corporate Wire

Press Release article 1 of 15, Source: Apple, 331 words

August 27: Sneaky Sasquatch fans are in for a big treat on Apple Arcade with an exciting crossover, a new sneaky adventure, and birthday stickers in Messages

More Sasquatch, more fun: Today, the sneakiest crossover of the summer lands exclusively on Apple Arcade. Through October 7, Sneaky Sasquatch transforms the iconic world of Subway Surfers+ with the charm and aesthetic of the hit open-world Arcade game. Players can unlock four character skins and two unique hoverboards, and dash through a reimagined level inspired by Sasquatch Valley locations, with raccoon coins replacing the classic gold ones and the security guard trading his usual look for a ranger disguise. But the sneakiness doesnt stop there fans have plenty more to look forward to with a major update arriving September 17.

Sneaky Sasquatch is the most beloved game on Apple Arcade and has had one of the most passionate communities of players since day 1, said Alex Rofman, Apples senior director of Apple Arcade. This exclusive crossover with Subway Surfers+ and the new birdwatching update are just the latest ways players can enjoy Sneaky Sasquatch, with more awesome updates planned for the game over the coming months.

Add birdwatching to the extensive list of fun and mischievous adventures players can experience in Sneaky Sasquatch, from skiing down snowy slopes to racing customized sports cars to becoming a doctor and everything in between. On September 17, more than 30 species of birds will appear in Sneaky Sasquatchs world, ready to be spotted, snapped, and logged. Players can snap a photo and deliver it to the birder to log in the bird database to earn rewards. Not every shot is created equal, though: Photos are graded on the quality of composition and subject, with bonuses for a birds rarity, a brand-new sighting, or a lucky multi-bird shot.

Thats not all available now in celebration of Sneaky Sasquatchs birthday are all-new Messages stickers featuring 11 festive designs full of Sasquatch-size fun.


Press Release article 2 of 15, Source: Apple TV, 331 words

August 26: Apple TV unveils first look at 12 12 12, new heist drama starring and executive produced by Emmy Award nominee Anthony Mackie and Golden Globe and Critics Choice Awards nominee Jamie Dornan

Today, Apple TV revealed a first look at its upcoming heist drama 12 12 12, starring and executive produced by Emmy Award nominee Anthony Mackie and Golden Globe and Critics Choice Awards nominee Jamie Dornan. The thrilling eight-episode original series will premiere globally on Friday, November 13, 2026, with the first two episodes, followed by one episode every Friday through December 25, 2026.

Each episode of 12 12 12 unfolds across three timelines of a heist: the 12 months of planning, the 12 hours of the heist and the 12 days following it. The series follows a disgraced FBI agent (Mackie) and an American career criminal (Dornan) as they play a zero-sum game of cat and mouse across Europe. At the center of it all is the daring, epic raid on a bank vault deep beneath the streets of Zurich.

In addition to Mackie and Dornan, the ensemble cast includes Jack Kesy (12 Strong, Hellboy: The Crooked Man), Agathe Rousselle (Titane), Sallie Harmsen (Blade Runner 2049), Jose Garcia (The Ax, Now You See Me) and Emmy Award nominee Kali Reis (True Detective, Mercy), among others.

The series is created and executive produced by Dudi Appleton and Jim Keeble. Emmy Award-nominated and BAFTA Award-winning filmmaker Kari Skogland directs multiple episodes, including the pilot, and serves as an executive producer. Additional executive producers include Dornan and Mackie, with Mackie executive producing under his Make It With Gravy production banner alongside Samantha Corbin-Miller, David Knoller and Jason Spire for Inspire Entertainment. The series is produced by Paramount Television Studios and Anonymous Content.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a users favorite screens.


Press Release article 3 of 15, Source: Apple, 364 words

August 26: Apple introduces new Mac Studio with M5 Max and M5 Ultra the ultimate desktop for ondevice AI and the most extreme pro workflows

Apple today announced the new Mac Studio, featuring M5 Max and the all-new M5 Ultra, delivering a monumental leap in AI performance and even faster graphics for the most demanding pro workflows, all in its signature compact design that lives right on a users desk. Now featuring up to 4.3x faster AI performance,1 up to 2x faster storage,2 up to 1.8x faster graphics,1 and up to 1.3x faster CPU speed,1 along with higher memory bandwidth, Mac Studio empowers creatives, developers, AI researchers, data scientists, and more to push the boundaries of what they can do. Mac Studio with M5 Max features an 18-core CPU, an up-to-40-core GPU with Neural Accelerators built into each core, and up to 128GB of unified memory, accelerating complex pro and AI workloads. With the powerful M5 Ultra, Mac Studio scales up to a 36-core CPU, up to an 80-core GPU, and a staggering 512GB of unified memory, enabling users to run enormous LLMs. entirely on device. Wi-Fi 7 and Bluetooth 6 come to Mac Studio for the first time, while Thunderbolt 5 rounds out its extensive connectivity, so users can take advantage of blazing-fast external storage, PCIe expansion chassis, and powerful hub solutions for the most intense workloads. Thunderbolt 5 also enables multiple Mac Studio systems to be clustered, bringing up to 3x faster performance for distributed AI inference when compared to a single system.1 Together with Studio Display and Studio Display XDR, along with the power of macOS 27 and the next generation of Apple Intelligence,3 including Siri AI,4 it is the ultimate pro desktop. The new Mac Studio is available for pre-order starting today, with availability beginning September 22.

Mac Studio is the ultimate desktop for on-device AI and the worlds most demanding pro workflows, relied on by users for its tremendous performance and extensive pro connectivity, all in a quiet, compact design that sits right on your desk and today, were pushing the boundaries even further, said Johny Srouji, Apples chief hardware officer.


Press Release article 4 of 15, Source: Apple, 362 words

August 25: Apples new Mac mini, featuring M6 and M5 Pro, delivers a massive leap in AI performance, supercharging the leading desktop for always-on agentic computing

Apple today announced the new Mac mini with the all-new M6 and powerful M5 Pro, delivering a dramatic boost in performance and even more versatility in its supersmall desktop design. With M6, Mac mini now delivers up to 4x faster AI performance,1 2x faster storage 2 and graphics,1 and 40 percent faster CPU performance.1 Everything on Mac mini with M6 feels incredibly fast, from everyday productivity tasks to agentic AI workflows. Mac mini with M5 Pro delivers even more pro-level performance to breeze through demanding projects, from video production to game development. And this new level of performance takes on business workflows with ease whether Mac mini is being used as a primary desktop or for always-on, deskside agentic computing. Both Mac mini models include Wi-Fi 7 and Bluetooth 6, as well as upgraded 2.5Gb Ethernet, with a 10Gb option available. Combined with the power of macOS 27 and the next generation of Apple Intelligence,3 including Siri AI,4 the new Mac mini is a tremendous upgrade for existing and new-to-Mac users. The new Mac mini is available for pre-order starting today, with availability beginning September 22.

Mac mini has always been our most versatile Mac. Whether its being used as a home computer, powering a professional studio, or as an always-on agentic device, its the little Mac that can do it all, said Johny Srouji, Apples chief hardware officer. Today, were taking this versatility even further. With a more powerful CPU and graphics, Neural Accelerators in the GPU, and higher memory bandwidth, Mac mini with M6 delivers a whole new level of AI performance. And with up to an 18-core CPU and 20-core GPU, Mac mini with M5 Pro is an ultracompact powerhouse for complex pro workflows. We cant wait to see all the incredible ways people will use it next.

Mac mini with the All-New M6

A Pint-Sized AI Powerhouse

Mac mini with M6 can power through everything from productivity tasks to creative projects, the latest AI workflows, and more.


Press Release article 5 of 15, Source: Apple TV, 334 words

August 25: Apple TV debuts trailer for new Matthew McConaughey and Woody Harrelson-led comedy series Brothers, premiering globally September 23

Today, Apple TV unveiled the trailer for Brothers, the new comedy series starring and executive produced by Academy Award winner Matthew McConaughey and Academy Award nominee Woody Harrelson, and showrun and executive produced by multi-Emmy Award nominee and Peabody Award winner Lee Eisenberg. The eight-episode comedy will premiere on Apple TV with the first two episodes on Wednesday, September 23, followed by one new episode every Wednesday through November 4, 2026.

Brothers follows McConaughey and Harrelson, who play fictionalized versions of themselves, and whose friendship is thrown into chaos when they uncover a decades-old secret: they might actually be brothers. After Woodys daughters engagement falls apart, he loads up the family and heads to Austin for an extended stay at Matthews ranch. But what begins as a healing getaway quickly spirals when Matthews mother, Ma Mac (played by Holland Taylor), accidentally lets slip a long-buried secret that the two friends might actually be brothers. As Woody turns the ranch upside down in pursuit of the truth, Matthew finds himself juggling an entirely different identity crisis: a potential run for governor of Texas. The result is a heartfelt, chaotic and wildly funny story about friendship, family, fame and the messy line between myth and reality.

The ensemble cast starring alongside Harrelson and McConaughey includes Natalie Martinez, Brittany Ishibashi, Nolan Almeida, Ella Grace Helton, Noah Carganilla, Highdee Kuan, Oona Yaffe and Taylor.

Brothers is produced for Apple TV by Paramount Television Studios. Eisenberg, McConaughey and Harrelson executive produce alongside Natalie Sandy, David West Read, Trish Hofmann, Bill Bost, Jason Winer, David Finkel, Brett Baer and Jeremy Plager. Trent ODonnell directs multiple episodes, including the pilot.

Watch Brothers on Apple TV.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a users favorite screens.


Press Release article 6 of 15, Source: Apple, 424 words

August 21: Apple TVs beloved sports comedy Stick, starring and executive produced by Owen Wilson, swings back into season two on Wednesday, November 4

Today, Apple TV revealed a first look at the second season of its beloved sports comedy Stick, starring and executive produced by Owen Wilson and created by Jason Keller, which will expand its cast to include Emmy Award nominee and Golden Globe winner Rhea Seehorn (Pluribus) in a supporting role. Also starring Peter Dager, Marc Maron, Mariana Trevino, Lilli Kay, Judy Greer and Timothy Olyphant, Stick returns for its second season on Apple TV on Wednesday, November 4, 2026, with two episodes, followed by one episode weekly until December 30, 2026.

Stick is a heartfelt, feel-good comedy about a found family and their relationships set within the world of golf as it has never been shown before. In season one, Wilson stars as Pryce Cahill, an over-the-hill, ex-pro golfer whose career was derailed prematurely 20 years ago. After the collapse of his marriage and getting fired from his job at an Indiana sporting goods store, Pryce hedges his bets, and future, entirely on a troubled 17-year-old golf phenom named Santi (Dager).

In season two, Santi takes the next step in his pursuit of professional golf, only to discover how quickly the game changes when talent becomes expectation. As Santi chases his dream, Pryce finds himself wondering what might still be possible for him. Urged on by his former rival Clark Ross (Olyphant), Pryce does something nobody expects: he bets on himself, launching an improbable comeback in hopes of becoming the oldest golfer ever to win a major. But the road back proves far harder than he imagined. And the closer Pryce gets to the golfer he once was, the more he is forced to confront why he never fulfilled the promise everyone once saw in him. With brilliant new coach Amanda (Seehorn) and trusted caddie Mitts (Maron) in his corner, Pryce sets out to prove to the golf world and, more importantly, to himself that maybe he really was as good as everyone always said he was.

In addition to Seehorn, season two also welcomes John Higgins, Billy Zane, Rex Linn, Sasha Alexander and Missi Pyle, and features return guest appearances from legendary broadcasters Jim Nantz and Trevor Immelman, Good Goods Matt Scharff and golf enthusiast Dan Rapaport.

Hailing from Apple Studios, Stick is showrun by Keller, who also serves as executive producer alongside Wilson, Ben Silverman for Propagate Content and Entertainment 360s Guymon Casady.


Press Release article 7 of 15, Source: Apple TV, 325 words

August 19: Apple TV debuts enthralling trailer for season six of Emmy and BAFTA Award-winning espionage drama Slow Horses, starring Academy Award winner Sir Gary Oldman

Today, Apple TV unveiled the trailer for season six of Slow Horses, the Emmy and BAFTA TV Award-winning spy drama starring Academy Award winner Sir Gary Oldman, who has been honored with Golden Globe, Emmy Award, Actor Award and BAFTA TV Award nominations for his outstanding performance in the series. Adapted from Joe Country and Slough House, the sixth and seventh novels in Mick Herrons CWA Gold Dagger Award-winning Slough House book series, the highly anticipated six-episode sixth season will premiere globally on Wednesday, September 16, 2026 with the first episode, followed by one episode weekly until October 21, 2026.

Slow Horses is a darkly humorous espionage drama that follows a dysfunctional team of British intelligence agents who serve in a dumping ground department of MI5 known unaffectionately as Slough House. Oldman stars as Jackson Lamb, the brilliant but cantankerous leader of the spies who end up in Slough House due to their career-ending mistakes and who frequently find themselves blundering around the smoke and mirrors of the espionage world. Season six sees the Slow Horses on the run as Diana Taverner embroils them all in a fatally high-stakes game of retaliation and revenge.

The ensemble cast includes Academy Award nominee Kristin Scott Thomas, Emmy Award nominee Jack Lowden, Saskia Reeves, BAFTA TV Award nominee Christopher Chung, Aimee-Ffion Edwards, Rosalind Eleazar, Joanna Scanlan, BAFTA Award nominee Samuel West, Ruth Bradley, Tom Brooke, Academy Award nominee Jonathan Pryce and Hugo Weaving, alongside new addition, BAFTA TV Award winner Lenny Rush. Additionally, Olivia Cooke will reprise her role as Sidonie Sid Baker in the sixth season.

Slow Horses has been celebrated as undoubtedly the best spy series on television, a truly epic espionage thriller that is utterly brilliant and just so damn good.


Press Release article 8 of 15, Source: Apple, 305 words

August 19: Apple announces changes for apps in the European Union

Apple today announced changes to its business terms for apps in the European Union, following close collaboration with the European Commission. These changes resolve Apples disagreements with the Commission over business terms and alternative distribution. They also reduce complexity by moving every developer that distributes apps in the EU to a single set of business terms. Developers can sign the new terms today, and changes will go into effect on October 1.

Unified Business Terms for Developers That Distribute Apps in the EU

Under this new model, Apple will charge a commission on the sale of digital goods and services. The Core Technology Fee, a per-install fee for developers that achieve extraordinary scale, will be replaced by the Core Technology Commission, a simple 5 percent commission on digital transactions in apps distributed outside the App Store. The new terms also eliminate the initial acquisition fee and store services fee.

In addition, Apple is adjusting commission rates across the App Store, alternative app payments, and alternatively distributed apps. Each of these commissions reflects the many ways Apple creates value for developers apps, whether they use the App Store and/or Apple In-App Purchase.

Under the new terms:

For App Store apps using Apple In-App Purchase, the commission will be 26 percent. For the vast majority of developers, including those in the App Store Small Business Program, Mini Apps Partner Program, or Video Partner Program, and for auto-renewing subscriptions after their first year, it will be 15 percent.

For App Store apps using alternative payment processing, the commission will be 20 percent. Developers in the programs mentioned above will pay a reduced rate of 10 percent.

For App Store apps that link out of the app to complete purchases, the commission will be 15 percent.


Press Release article 9 of 15, Source: Apple, 311 words

August 14: Apple opens Advanced Manufacturing Center in Houston

Apple today opened its new Advanced Manufacturing Center (AMC) in Houston. The center offers free training and educational sessions for small- and medium-sized businesses, giving them direct experience with state-of-the-art equipment, interactive labs, and tools they need to accelerate innovation. The AMC is located within the same Houston facility that builds and ships Apples advanced AI servers and will begin manufacturing Mac mini this year.

At the center the companys second U.S. manufacturing learning site experts teach participants many of the same innovative processes used to make Apple products. As part of the centers kickoff event, Apple is proud to host U.S. Secretary of Commerce Howard Lutnick, U.S. Senator Ted Cruz, Houston Mayor John Whitmire, U.S. Representative Christian Menefee, and Harris County Precinct One Commissioner Rodney Ellis, along with other officials and community partners. They are joining Apple leaders and the AMCs first cohort of small- and medium-sized business leaders for a full day of hands-on training and programming.

In less than nine months, we have invested hundreds of millions of dollars into this Houston facility. We stood up a factory, started production, and shipped the first advanced AI servers off the line. Today, were thrilled to open our new Advanced Manufacturing Center, a place where businesses, workers, and students can learn the same innovative processes that we use to make Apples most groundbreaking products. And were pleased to begin Mac mini production later this year, said Tim Cook, Apples CEO. We believe in American workers and American ingenuity, and we are moving at an incredible pace because we want to build more than great products. We want to build the future of American manufacturing.

This opening is an important step in Apple delivering on its promise to bring its manufacturing back to America, said U.S.


Press Release article 10 of 15, Source: Apple TV, 302 words

August 12: Apple TV unveils heartwarming trailer for season five of award-winning series Stillwater premiering Friday, August 21

Today, Apple TV debuted the official trailer for the fifth season of the beloved animated kids and family series Stillwater. The Peabody and Daytime Emmy Award-winning series returns with five episodes on Friday, August 21, 2026. Based on the bestselling Scholastic Zen book series by Jon J Muth, Stillwater follows a wise panda who teaches three young siblings about the world and each other. The series centers on siblings Karl (Judah Mackey), Addy (Eva Ariel Binder) and Michael (Tucker Chandler), who encounter everyday challenges big and small which sometimes feel insurmountable. Fortunately for the three siblings, they have Stillwater (James Sie), a wise panda, as their next-door neighbor. Through his example, stories and gentle humor, Stillwater teaches the children the concept of mindfulness while offering them a deeper understanding of their feelings and tools to help them face their own day-to-day challenges. Stillwater is produced for Apple TV by Gaumont and Scholastic Entertainment.

Take a deep breath and embrace your inner peace by embarking on a fun adventure with the first four seasons of Stillwater, available on Apple TV. Through breathing exercises, mindful moments and simple everyday practices, this uplifting series invites you and your family to discover your own zen through each episode. Stillwater is produced through Apple TVs changemakers initiative in collaboration with awareness and intention expert Mallika Chopra, author of Buddha and the Rose and the Just Be series for kids.

Gaumont and Scholastic Entertainment produce, with Sidonie Dumas, Nicolas Atlan, Terry Kalagian, Iole Lucchese, Caitlin Friedman, Jef Kaminsky, Jun Falkenstein and Rob Hoegee serving as executive producers.

The first four seasons of Stillwater are available to stream now on Apple TV.


Press Release article 11 of 15, Source: Apple, 325 words

August 11: Apple Arcades lineup of hit puzzle games gets even bigger with the addition of Block Blast!+ and Art of Fauna: Cozy Puzzles+

Whether gamers are looking for high-octane action or a laid-back afternoon, Apple Arcade has a little bit of everything for every player, and its puzzle catalog is getting a big upgrade. On September 3, two standout new titles join the mix: Block Blast!+ and Art of Fauna: Cozy Puzzles+. Block Blast!+ brings one of the most popular daily puzzle games to Arcade, while the 2025 App Store Award winner for Cultural Impact Art of Fauna: Cozy Puzzles+ combines soothing jigsaw-style gameplay with rich storytelling about the natural world.

Theres a reason Block Blast!+ has topped charts around the world: Its simple to pick up and nearly impossible to put down. The game challenges players to slot blocks onto a grid to clear rows and columns, and chase that perfect combo. On Arcade, players can now enjoy the same blockbusting gameplay completely uninterrupted by ads.

With its calming, meditative gameplay and thoughtfully designed accessibility features, Art of Fauna: Cozy Puzzles+ invites players to piece together stunning nature-inspired artwork at their own pace, unlocking stories about wildlife and conservation along the way. Accessibility features make it as welcoming as it is beautiful, proof that a puzzle game can deliver both a fun challenge and a moment of calm.

Block Blast!+ and Art of Fauna: Cozy Puzzles+ join an impressive lineup of puzzlers already keeping Arcade players endlessly entertained, including Grindstone, Flow Free+, Crossword Jam+, and recent arrivals Everyday Puzzles: Mini Games+ and Water Sort Puzzle: Get Color+. Puzzle fans looking for their next obsession can find even more great picks curated on the Arcade tab.

Later this month, updates are coming to other popular games beloved by players. On August 12, puffies. adds 28 new packs that include two collections with artwork for Oden Tomodachi and The Knights.


Press Release article 12 of 15, Source: Apple and Major League Baseball, 347 words

August 10: Apple and Major League Baseball announce September Friday Night Baseball schedule and firstever broadcast in Apple Immersive

Today, Apple and Major League Baseball (MLB) unveiled the September schedule for Friday Night Baseball, the weekly doubleheader streaming every Friday on Apple TV throughout the 2026 regular season. Apple TV subscribers across 60 countries and regions can enjoy two marquee matchups each week with enhanced production quality, expert commentary, and no local broadcast restrictions.

For the first time, baseball fans can take in all the action of Friday Night Baseball live in Apple Immersive on Apple Vision Pro, leveraging 3D video recorded in 8K with a 180-degree field of view. On August 28, viewers with Vision Pro will experience the iconic Red Sox vs. Yankees rivalry from unique camera angles that place viewers right in the game, immersed in the drama of each at-bat, the celebrations in the dugout after a big hit, close plays at the outfield wall, and more.

The experience features bespoke commentary from Paul Severino (play-by-play), Xavier Scruggs (analyst), and Michelle Margaux (sideline reporter); dedicated replays; and an immersive graphics package that includes team lineups and stats floating in the viewers space. During breaks in the action, the broadcast remains live, immersing viewers in the stadium experience from all angles as ambisonic microphones capture sounds in Spatial Audio.

Apple Vision Pro users with an Apple TV subscription in Australia, Canada, Germany, Hong Kong, Japan, South Korea, Taiwan, the UK, and the U.S. can stream the games live directly through the Apple TV app. Full game replays, as well as a highlight package of the games key moments, will be available on demand in the Apple TV app for Vision Pro.

On September 4, the Cleveland Guardians look to keep their playoff hopes alive as they host the Detroit Tigers at Progressive Field. More intra-division matchups headline the schedule on September 11, as the first-place Milwaukee Brewers continue their run for a fourth consecutive division title against Elly De La Cruz and the Cincinnati Reds.


Press Release article 13 of 15, Source: WEC, 75 words

August 03: Apple quarterly dividends steady

Apple today announced a quarterly dividend of 27.0c per share for Q3/2026; unchanged from the previous quarter (Q2/2026) dividend of 27.0c. The ex-dividend date is Monday, August 10, 2026 and the record date is Monday, August 10, 2026 and it is payable on Thursday, August 13. Total dividends per share paid in the 12 months ended August 03 were $1.05.


Press Release article 14 of 15, Source: Apple, 304 words

June 23: Apples Eddy Cue honored as the 2026 Entertainment Person of the Year

This evening, at the Cannes Lions International Festival of Creativity in Cannes, France, Apples Senior Vice President of Services and Health, Eddy Cue, was recognized as the 2026 Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the award acknowledges the creativity that inspires others to produce truly compelling, meaningful and entertaining content.

During the ceremony, Cue took the stage to accept the award from Cannes Lions CEO Simon Cook, and shared: Weve never strived to be the most. We strive to be the best. When we started Apple TV nearly seven years ago, we said, lets build the place that allows the best storytellers in the world to do their best work.

Additionally, Cue stated, Stories can make you laugh, cry, think and many other emotions. They connect us. Across language, across culture, across everything. Thats what were all about at Apple, so stay tuned for more. Were just getting started.

Earlier in the day, Cue and legendary producer Jerry Bruckheimer participated in an insightful keynote seminar, where the two discussed Apples ongoing partnership with Bruckheimer on titles including the record-setting and Academy Award-winning F1, as well as an upcoming UAP feature that reunites Bruckheimer with director Joseph Kosinski.

Since his tenure at Apple, Cue has been instrumental in building Apples globally influential entertainment ecosystem, overseeing Apple TV, Apple Music, Apple Podcasts, Apple Books, Apple Pay, Apple News, Apple Fitness+, Apple Card, Apple Maps and iCloud, as well as Apples productivity and creativity apps.

Under Cues leadership, Apple TV, which launched just over six years ago as a wholly original streaming platform, has become one of the industrys most award-winning and culture-defining services.


Press Release article 15 of 15, Source: Apple, 321 words

June 18: Apple announces changes to iOS in Brazil

Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazils competition regulator, the Conselho Administrativo de Defesa Economica (CADE). These updates create new options for developers to distribute apps on alternative app marketplaces and to process app payments for digital goods and services outside of Apple In-App Purchase. Across these changes, Apple has worked to reduce the new privacy and security risks they create to provide users in Brazil the best and safest experience possible.

The new options for alternative app marketplaces and app payments open new avenues for malware, fraud, scams, and privacy and security risks. Apple has worked with the Brazilian regulator to introduce protections from these new threats including important safeguards for younger users. These protections include Notarization for iOS apps, an authorization process for app marketplaces, and requirements that help protect children from inappropriate content and scams.

While these safeguards do not eliminate the new risks, they are essential to Apples work to ensure iOS remains the best, most secure mobile platform available in Brazil. Apple will continue to engage with regulators on strengthening protections for iOS users.

Developers can learn about the new capabilities on the Apple Developer Support page and can integrate them into their apps beginning today as part of iOS 26.5.

New Options for Developers to Distribute Apps on iOS in Brazil

The App Store where every app is reviewed to meet a high bar for privacy and security remains the best place for iOS users in Brazil to discover and download the apps they love. This includes App Store features that protect users against fraud and scams and empower parents to help ensure their kids have age-appropriate experiences.

Under the agreement with CADE, developers will also have the option to distribute iOS apps in Brazil using alternative app marketplaces other than the App Store.


Top Management and Board of Directors

Top Management

http://www.buysellsignals.net/BuySellSignals/report/Usnyse/Stock/Daily/Html/AAPL_Board_Of_Directors.html

Resignations in the Past Year

http://www.buysellsignals.net/BuySellSignals/report/Usnyse/Stock/Daily/Html/AAPL_Board_Of_Directors.html


INSIDER OWNERSHIP AND SELLING IN THE PAST 12 MONTHS
Shares Held by Insiders as on Sep 02, 2026 (Value computed at price $324.91)

NameShares HeldValue, $
Arthur D. Levinson3,755,5761,220,224,198
Tim Cook3,280,2951,065,800,648
Katherine Adams175,40856,991,813
Alex Gorsky1,139370,072
Ronald D. Sugar1,139370,072
Andrea Jung1,139370,072
Susan L. Wagner1,139370,072
Monica Lozano1,139370,072
Total7,216,9742,344,867,022

Arthur D. Levinson now has a beneficial interest in 3,755,576 Apple Inc. shares worth $1.2 billion.

Tim Cook now has a beneficial interest in 3,280,295 Apple Inc. shares worth $1.1 billion.

Katherine Adams now has a beneficial interest in 175,408 Apple Inc. shares worth $57 million.

Alex Gorsky now has a beneficial interest in 1,139 Apple Inc. shares worth $370,072.

Ronald D. Sugar now has a beneficial interest in 1,139 Apple Inc. shares worth $370,072.

Andrea Jung now has a beneficial interest in 1,139 Apple Inc. shares worth $370,072.

Susan L. Wagner now has a beneficial interest in 1,139 Apple Inc. shares worth $370,072.

Monica Lozano now has a beneficial interest in 1,139 Apple Inc. shares worth $370,072.


Insider selling Summary in the past 12 months

NameNo. of SharesPrice, $Value, $
Cook Timothy D [Director]129,963256.833,375,723
Adams Katherine L. [Senior Vice President]47,125256.812,101,154
Total177,088256.845,476,877


Peer Comparison & Ranking of AAPL
BUYSELLSIGNALS FUNDAMENTALS VALUATION RANKING:
Apple Inc. vs NASDAQ Market

Out of 2,776 stocks in the NASDAQ Market, Apple Inc. is ranked third(3) by Revenue, fifth(5) by Net Profit $, eleventh(11) by ROE and Twenty-ninth(29) by ROA.

NASDAQ AvgAAPLAAPL Rank
Revenue $-416.2 B3
Net Profit $-112 B5
ROE (%)23.7151.911
ROA (%)6.931.229
P/Earnings27.96x37.1x116
P/Sales-10.2x139
EBITDA Margin%18.631.9144
P/Earnings/ Growth0.4x1.6x288
Yield (%)0.50.3601
Total Debt/Equity (the lower the better)0.5x0.1x742
Premium to 52-Wk Low (%)26.644.31322
Discount to 52-Wk High (%)9.65.62353
Negative values are shown in brackets.

MARKET SHARE
Apple Inc. has a position of market dominance in the Technology sector.
Apple Inc. vs Technology sector [Technology sector Total in Brackets]
Revenue of $416.2 billion[50.1% of aggregate sector revenue of $830.6 billion; down from 53.7% in the previous year.]
Net Profit of $112 billion [55.0% of aggregate sector net profit of $203.7 billion; down from 60.1% in the previous year.]
EBIT of $132.7 billion [51.9% of aggregate sector EBIT of $255.6 billion; down from 62.6% in the previous year.]

LONG-TERM FUNDAMENTAL RANKING: 4 OUT OF 5 [5 is best]
Apple Inc. is ranked number 1 out of 230 listed technology companies in the United States with a market capitalization of $4,770 billion.

Finally, its earnings growth in the past 12 months has been a comparatively high 22.6%.
Stocks are scored on a set of parameters reflecting fundamental analytical tools involving valuation, size and financial performance. They are ranked according to the average values of those parameters. The highest ranking is 5 and the lowest ranking is 1.

1 Tax & Dividend; 2 Financials as Reported Q3 2025-26, Past 10 Years

Tax & Dividend
Average Income Tax Paid (Past 5 Years)
In the past 5 years, Income Tax as % of profit before tax increased from 13.3% to 15.6%, Income Tax as % of sales increased from 4.0% to 5.0% and Income Tax as % of operating cash flow increased from 13.3% to 15.6%.

Description20252024202320222021
As % of profit before tax15.624.114.716.213.3
As % of operating cash flow15.624.114.716.213.3
As % of sales57.64.44.94

The 5-year average of profit before tax was 16.8%.

Dividend History
In the past 5 years annual dividends have increased by 16.0c from 90.0c to 106.0c. Based on a start date of 5 years ago, there has been no decline in dividends over the last 5 years.

Date PaidValue (c)Type
10 Aug 202627Quarterly
11 May 202627Quarterly
09 Feb 202626Quarterly
10 Nov 202526Quarterly
Tr 12 Months106
2024 - 2025102
2023 - 202498
2022 - 202394
2021 - 202290

Source: Nasdaq Stock Exchange: https://www.nasdaq.com/market-activity/stocks/AAPL/dividend-history, company (Apple Inc.), Ticker(AAPL)


Financials as Reported Q3 2025-26, Past 10 Years
Financials as reported (Quarter ending 27 June 2026)

SEC FILING 10-Q RESULTS OF OPERATIONS AND FINANCIAL CONDITION
(In $ Million, except per share data and shares outstanding)

INCOME STATEMENT AS REPORTED (Quarter ending 27 June 2026)

Description$ Million$ Million
Jun 27, 2026Jun 28, 2025Change %
Net sales:
Products78,67866,613Up 18.1
Services30,73927,423Up 12.1
Total net sales109,41794,036Up 16.4
Cost of sales:
Products47,15343,620Up 8.1
Services7,4946,698Up 11.9
Total cost of sales54,64750,318Up 8.6
Gross margin54,77043,718Up 25.3
Operating expenses:
Research and development11,7298,866Up 32.3
Selling, general and administrative7,3466,650Up 10.5
Total operating expenses19,07515,516Up 22.9
Operating income35,69528,202Up 26.6
Other income/(expense), net572-171Recovery
Income before provision for income taxes36,26728,031Up 29.4
Provision for income taxes6,4784,597Up 40.9
Net income29,78923,434Up 27.1
Earnings per share:
Basic$2.03$1.57Up 29.3
Diluted$2.02$1.57Up 28.7
Shares used in computing earnings per share:
Basic14,656,110,00014,902,886,000Down 1.7
Diluted14,714,676,00014,948,179,000Down 1.6
Other comprehensive income/(loss):
Change in foreign currency translation, net of tax-24449Deterioration
Change in unrealized gains/losses on derivative instruments, net of tax:
Change in fair value of derivative instruments356-523Recovery
Adjustment for net (gains)/losses realized and included in net income67-571Recovery
Total change in unrealized gains/losses on derivative instruments423-1,094Recovery
Change in unrealized gains/losses on marketable debt securities, net of tax:
Change in fair value of marketable debt securities441640Down 31.1
Adjustment for net (gains)/losses realized and included in net income27-1Recovery
Total change in unrealized gains/losses on marketable debt securities468639Down 26.8
Total other comprehensive income/(loss)867-6Recovery
Total comprehensive income30,65623,428Up 30.9

BALANCE SHEET AS REPORTED (Quarter ending 27 June 2026)

Description$ Million$ Million
Jun 27, 2026Sep 27, 2025Change %
ASSETS:
Current assets:
Cash and cash equivalents39,54435,934Up 10.0
Marketable securities22,85518,763Up 21.8
Accounts receivable, net31,39839,777Down 21.1
Vendor non-trade receivables27,50933,180Down 17.1
Inventories11,0925,718Up 94.0
Other current assets17,42014,585Up 19.4
Total current assets149,818147,957Up 1.3
Non-current assets:
Marketable securities84,11877,723Up 8.2
Property, plant and equipment, net51,43149,834Up 3.2
Intangible assets, net20,34211,093Up 83.4
Other non-current assets77,55772,634Up 6.8
Total non-current assets233,448211,284Up 10.5
Total assets383,266359,241Up 6.7
LIABILITIES AND SHAREHOLDERS EQUITY:
Current liabilities:
Accounts payable64,52569,860Down 7.6
Other current liabilities62,25966,387Down 6.2
Deferred revenue9,5389,055Up 5.3
Commercial paper1,9977,979Down 75.0
Term debt11,00712,350Down 10.9
Total current liabilities149,326165,631Down 9.8
Non-current liabilities:
Term debt71,34078,328Down 8.9
Other non-current liabilities55,08041,549Up 32.6
Total non-current liabilities126,420119,877Up 5.5
Total liabilities275,746285,508Down 3.4
Commitments and contingencies
Shareholders equity:
Common stock and additional paid-in capital, $ 0.00001 par value: 50,400,000 shares authorized; 14,608,963 and 14,773,260 shares issued and outstanding, respectively100,70293,568Up 7.6
Retained earnings/(Accumulated deficit)11,326-14,264Recovery
Accumulated other comprehensive loss-4,508-5,571Improved 19.1
Total shareholders equity107,52073,733Up 45.8
Total liabilities and shareholders equity

CASH FLOW AS REPORTED (Quarter ending 27 June 2026)

Description$ Million$ Million
Jun 27, 2026Jun 28, 2025Change %
Cash, cash equivalents, and restricted cash and cash equivalents, beginning balances35,93429,943Up 20.0
Operating activities:
Net income101,46484,544Up 20.0
Adjustments to reconcile net income to cash generated by operating activities:
Depreciation and amortization9,9738,571Up 16.4
Share-based compensation expense10,5239,680Up 8.7
Other-2,037-1,748Deterioration 16.5
Changes in operating assets and liabilities:
Accounts receivable, net8,3165,685Up 46.3
Vendor non-trade receivables5,67113,555Down 58.2
Inventories-5,4611,223Deterioration
Other current and non-current assets-16,266-6,116Deterioration 166.0
Accounts payable-5,203-18,479Improved 71.8
Other current and non-current liabilities10,016-15,161Recovery
Cash generated by operating activities116,99681,754Up 43.1
Investing activities:
Purchases of marketable securities-48,752-17,591Deterioration 177.1
Proceeds from maturities of marketable securities26,50435,036Down 24.4
Proceeds from sales of marketable securities12,01610,785Up 11.4
Payments for acquisition of property, plant and equipment-6,799-9,473Improved 28.2
Other-1,780-975Deterioration 82.6
Cash generated by/(used in) investing activities-18,81117,782Deterioration
Financing activities:
Payments for taxes related to net share settlement of equity awards-6,462-5,719Deterioration 13.0
Payments for dividends and dividend equivalents-11,778-11,559Deterioration 1.9
Repurchases of common stock-62,094-70,579Improved 12.0
Proceeds from issuance of term debt, net4,481
Repayments of term debt-8,146-9,682Improved 15.9
Repayments of commercial paper, net-5,911-65Deterioration 8,993.8
Other-184-87Deterioration 111.5
Cash used in financing activities-94,575-93,210Deterioration 1.5
Increase in cash, cash equivalents, and restricted cash and cash equivalents3,6106,326Down 42.9
Cash, cash equivalents, and restricted cash and cash equivalents, ending balances39,54436,269Up 9.0

Source: Apple Inc.'s, 10-Q filing dated July 31, 2026, available at the U.S. Securities and Exchange Commission website: https://www.sec.gov/Archives/edgar/data/320193/000032019326000020/aapl-20260627.htm and Apple Inc.'s website: https://investor.apple.com/investor-relations/default.aspx. company (Apple Inc.), Ticker(AAPL)

Download APPLE INC. Financials Past 10 Years


DescriptionSep 25Sep 24Sep 23Sep 22Sep 21
Income Statement
Revenue per share 27.8425.4824.3424.3221.9
Tax (B)20.729.716.719.314.5
Net profit (B)11293.79799.894.7
EPS 7.496.116.166.155.67
Balance Sheet
Equity Share Capital (B)73.75762.150.763.1
Retained Earnings (14.3 B)(19.2 B)(214 M)(3.1 B)5.6 B
Total Debt (B)8106106
Total Assets (B)359.2365352.6352.8351
Current Asset (B)148153143.6135.4134.8
Fixed Asset (B)49.845.743.742.139.4
Working Capital (B)(17.7)(23.4)(1.7)(18.6)9.4
Cash Flow
Operating Cash Flow (B)111.5118.3110.5122.2104
Investing Cash Flow (B)15.22.93.7(22.4)(14.5)
Financing Cash Flow (B)(120.7)(122)(108.5)(110.7)(93.4)
Net Cash Flow 6 B(794 M)5.8 B(11 B)(3.9 B)

DescriptionSep 20Sep 19Sep 18Sep 17Sep 16
Income Statement
Revenue per share 15.8214.09214.39175.75157.66
Tax (B)9.710.513.415.715.7
Net profit (B)57.455.359.548.445.7
EPS 3.312.9932.322.09
Balance Sheet
Equity Share Capital (B)65.390.5107.1134128.2
Retained Earnings (B)1545.966.998.297
Total Debt (B)56121287
Total Assets (B)323.9338.5365.7375.3321.7
Current Asset (B)143.7162.8131.3128.6106.9
Fixed Asset (B)36.837.441.333.827
Working Capital (B)38.357.115.427.827.9
Cash Flow
Operating Cash Flow (B)80.769.477.464.265.8
Investing Cash Flow (B)(4.3)45.916.1(46.4)(46)
Financing Cash Flow (B)(86.8)(91)(87.9)(18)(20.5)
Net Cash Flow (10.4 B)24.3 B5.6 B(195 M)(636 M)

Source: Apple Inc.'s, 10-K filing dated October 31, 2025, available at the U.S. Securities and Exchange Commission website: https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm and Apple Inc.'s website: https://investor.apple.com/investor-relations/default.aspx. company (Apple Inc.), Ticker(AAPL)