1 The Past Year: Press Releases; 2 Top Management and Board of Directors; 3 INSIDER OWNERSHIP AND SELLING IN THE PAST 12 MONTHS; 4 Peer Comparison & Ranking of AAPL

The Past Year: Press Releases
Press Releases and Corporate Wire

Press Release article 1 of 13, Source: Apple TV, 559 words

Sep 22, 2026: Apple TV unveils spirited trailer for season two of the animated fantasy adventure series The Sisters Grimm, premiering Friday, October 2

Today, Apple TV debuted the official trailer for the second season of the adventure-filled series, The Sisters Grimm. Earning a 100% critics score on Rotten Tomatoes for season one, the series returns with six episodes on Friday, October 2, 2026. Based on Michael Buckleys New York Times bestselling book series, The Sisters Grimm is a journey of adventure and heart about sleuth-solving sisters descended from the Brothers Grimm who, while very different, make a pretty great team.

In season two, one year after their parents mysterious disappearance, sisters Sabrina and Daphne Grimm continue uncovering the secrets of Ferryport Landing, where fairy tales and fairy tale creatures are real, as they face new adventures and mysteries.

The series is led by a stellar voice cast, including Ariel Winter (Modern Family) as Sabrina, Leah Newman as Daphne, Laraine Newman (Saturday Night Live) as Relda, Abubakar Salim (Raised by Wolves) as Charming, Billy Harris (Ted Lasso) as Puck and Harry Trevaldwyn (How to Train Your Dragon) as Mirror.

Developed by Emmy Award nominee Amy Higgins (Star vs. the Forces of Evil) who serves as showrunner, and Emmy Award nominee Erica Rothschild (Sofia the First). Emmy Award-winning studio Titmouse (Duck and Goose, Harriet the Spy, Frog and Toad) produces the animation for The Sisters Grimm. The six-episode series is executive produced by Higgins, Buckley (Robotomy), Emmy Award winner Elliot Blake (Re\Visioned: Tomb Raider), Emmy Award winner Philip Alberstat (The Incredible Mrs. Ritchie), Steven Amato (27 Mins) and Theresa Park (Roar, Expats), alongside Titmouses Chris Prynoski (The Legend of Vox Machina), Shannon Prynoski (Scavengers Reign), Ben Kalina (Big Mouth) and Antonio Canobbio (Digman!). Sage Cotugno serves as supervising director.

The exciting slate of recent offerings for kids and families on Apple TV includes My Brother the Minotaur, from Academy Award-nominated animation studio Cartoon Saloon and award-winning childrens media company Dog Ears; Wonder Pets: In the City, from Emmy Award winner Jennifer Oxley and produced by Nickelodeon Animation; animated adventure trilogy WondLa, based on Tony DiTerlizzis New York Times bestselling book series The Search for WondLa; Yo Gabba GabbaLand!, inspired by the hit, Emmy Award-nominated cultural phenomenon Yo Gabba Gabba!; season two of Emmy Award-winning Shape Island, based on the internationally bestselling picture books by Mac Barnett and Jon Klassen; Goldie, inspired by Emily Brundiges award-winning 2019 short film of the same name; Television Critics Association Award-winning Snoopy Presents: A Summer Musical; Snoopy Presents: Theres No Place Like Home, Snoopy; series Camp Snoopy; and many more.

Award-winning all-ages offerings now streaming globally on Apple TV include the BAFTA Award and Emmy Award-winning live-action animated hybrid special The Velveteen Rabbit, BAFTA Award and Humanitas Prize-winning El Deafo; BAFTA Award-winning Lovely Little Farm; DreamWorks Animations music-driven animated comedy BE@RBRICK; Duck & Goose; Get Rolling With Otis; Spin Master Entertainments Sago Mini Friends; Emmy Award-winning Frog and Toad, based on the Caldecott and Newbery Honor-winning books, Annie Award-nominated Not a Box; GLAAD Media Award-nominated Pinecone & Pony; The Jim Henson Companys Emmy Award-winning Fraggle Rock: Back to the Rock, Harriet the Spy and Slumberkins; Sesame Workshops Helpsters; Scholastics Puppy Place; Joseph Gordon-Levitt, HITRECORD and Bento Box Entertainments Wolfboy and the Everything Factory, and Jack McBrayer and Angela C.


Press Release article 2 of 13, Source: Apple, 368 words

Sep 22, 2026: The new Mac mini and Mac Studio are available today

Starting today, the new Mac mini and Mac Studio, both powered by the latest Apple silicon, are now available. Customers can shop and discover the new Mac mini, Apples most versatile Mac, which features the all-new M6 and M5 Pro. The ultracompact do-it-all desktop is a powerhouse for a wide range of users from everyday consumers and students to aspiring creatives and small business owners. With M6, Mac mini delivers up to 4x faster AI performance,1 2x faster graphics 2 and storage,1 and 40 percent faster CPU performance.1 Users will feel this performance in everything they do, whether its multitasking across productivity apps, running agentic AI workflows, or ripping through creative projects like music production and compiling code. Mac mini with M5 Pro offers even greater pro-level performance for complex projects like video production and game development. The new Mac Studio, Apples most powerful Mac, features M5 Max and the all-new M5 Ultra for pros tackling the worlds most demanding workloads. The ultimate pro desktop raises the bar with up to 4.3x faster AI performance,3 up to 1.8x faster graphics,4 and support for up to 512GB of unified memory, all in a quiet, compact design that sits right on a users desk.

Mac mini and Mac Studio are also powerful platforms for on-device AI, featuring next-generation GPUs with Neural Accelerators in every core, along with advanced CPUs, and Neural Engines. Combined with the power of macOS 27 and the latest Apple Intelligence features, including Siri AI, the new Mac mini and Mac Studio are a tremendous upgrade for existing and new-to-Mac users.5 Both are available now at Apple Store locations, on apple.com, and in the Apple Store app. Mac mini with M6 starts at $899, while Mac mini with M5 Pro is available at $1,699. Mac Studio with M5 Max starts at $2,499, while Mac Studio with M5 Ultra starts at $5,499.

Say Hello to the New Mac mini: Apples Most Versatile Mac

For everyday users, students, developers, creative enthusiasts, and businesses, Mac mini delivers a dramatic boost in performance and remarkable versatility, all in a super small design.


Press Release article 3 of 13, Source: Apple, 163 words

Sep 18, 2026: iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 arrive in stores worldwide

On Friday, September 18, Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide. Customers celebrated the arrival of the new products as Apple team members greeted them and offered hands-on demos, personalized shopping assistance, and introductions to each of the new products.

Whether shopping in person, online at apple.com, or through the Apple Store app, customers have multiple ways to explore the new lineup. Apple Specialists can assist customers with trading in their old devices through Apple Trade In, exploring payment options including financing with Apple Card, upgrading annually with Apple Upgrade, or taking advantage of incredible carrier deals and setting up their new devices with Personal Setup.

Apple The Exchange TRX, Kuala Lumpur

Source: Apple


Press Release article 4 of 13, Source: Chasing Michelin Stars”, 699 words

Sep 17, 2026: Apple TVs acclaimed, BAFTA Award-nominated docuseries Knife Edge: Chasing Michelin Stars reveals trailer for second season, set to debut September 25

Today, Apple TV unveiled the trailer for the second season of the BAFTA Award-nominated Knife Edge: Chasing Michelin Stars, returning viewers to the intense world of elite dining. Hosted by food and travel expert Jesse Burgess, co-founder of Topjaw, the eight-part docuseries offers exclusive, privileged access to some of the worlds most acclaimed restaurants as they navigate the Michelin Guides year-long calendar. Executive produced by Gordon Ramsay and Studio Ramsay Global, the season premieres Friday, September 25, 2026, with two episodes.

Across season two, Knife Edge: Chasing Michelin Stars follows 16 restaurants at pivotal moments in their journeys: A chef and his family risk everything to put a tiny island on Michelins map. Two generations of a legendary culinary family pursue recognition on their own terms. Two chefs voluntarily give up their Star when they open a new restaurant and have just 52 days to win it back. One sandwich shop transforms into a fine dining restaurant each night, while a young couple seeks to put Filipino cuisine at the center of one of Americas most competitive dining scenes. Their circumstances could hardly be more different, yet each faces the same uncertainty: When Michelin makes its decision, will everything they have strived for be enough?

This seasons featured restaurants are:

Great Britain and Ireland

Vraic Guernsey: Chef Nathan Davies: After leaving Michelin-Starred SY23, chef Nathan Davies makes a daring new start on Guernsey with an ambitious coastal restaurant rooted in the islands seafood, produce and freshly foraged seaweed.

Ynyshir Rural Wales: Chef Gareth Ward: At his immersive 16-seat dining destination in rural Wales, chef Gareth Ward seeks a historic third Michelin Star through an uncompromising 30-course experience that blends food, music and theater.

Florida, USA

Calusso Fort Lauderdale: Chef Jonathan Kaiser: At the newly reimagined Pier Sixty-Six, chef Jonathan Kaiser attempts a rare feat: delivering Michelin-level precision and consistency at an ambitious, high-volume restaurant serving up to 220 guests.

COTOA North Miami: Chef Alejandra Espinoza: In her most ambitious project yet, chef Alejandra Espinoza brings a deeply personal, contemporary take on Ecuadorian cuisine to North Miami, drawing on childhood memories and French training to celebrate Ecuadors ingredients, culture and identity through a globally inspired lens.

Stubborn Seed Miami Beach: Chef Jeremy Ford: As his culinary empire expands, Top Chef winner Jeremy Ford entrusts his Michelin-Starred flagship restaurant to a young kitchen team determined to protect its hard-earned accolades while continuing to push for more.

Brazil

Madame Olympe Rio de Janeiro: Chef Claude Troisgros: As he enters his seventies, culinary legend Claude Troisgros makes a deeply personal bid to reclaim Michelin glory with an intimate restaurant honoring his mother and celebrating his pioneering blend of French technique and Brazilian ingredients.

Oseille Rio de Janeiro: Chef Thomas Troisgros: Chef Thomas Troisgros steps beyond his familys celebrated culinary legacy with a playful, counter-style restaurant that challenges fine dining conventions and seeks even greater Michelin recognition.

Evvai Sao Paulo: Chef Luiz Filipe Souza and Pastry Chef Bianca Mirabili: Chef Luiz Filipe Souza and pastry chef Bianca Mirabili pursue culinary history as they strive to make Evvai the first restaurant in Latin America to earn three Michelin Stars.

France

Mallory Gabsi Paris: Chef Mallory Gabsi: Guided by renowned mentor Yannick Alleno, rising chef Mallory Gabsi pursues a second Michelin Star while managing the pressure associated with growing his business in Paris and elsewhere.

Erre Burgundy: Chef Clement Vergeat and Pastry Chef Marine Mateos: After leaving Paris to open a destination restaurant in Burgundys remote forests, Clement Vergeat and Marine Mateos gamble on earning Michelin recognition within their first year.

The Nordics

Adam Albin Stockholm: Chefs Adam Dahlberg and Albin Wessman: After closing their Michelin-Starred restaurant to reopen in a larger, more ambitious space, chefs Adam Dahlberg and Albin Wessman have just 52 days to reclaim their Star and potentially earn a second.

Ekstedt Stockholm: Chef Niklas Ekstedt: Internationally renowned chef Niklas Ekstedt pushes his electricity-free approach to fine dining even further, relying solely on fire and ancient Scandinavian techniques in pursuit of a second Michelin Star.

Germany

L.A.


Press Release article 5 of 13, Source: Apple Original Film, 319 words

Sep 16, 2026: Apple Original Films unveils Tenzing trailer

Today, Apple Original Films unveiled the trailer for Tenzing, a new feature from director Jennifer Peedom and starring Genden Phuntsok, Tom Hiddleston, Willem Dafoe, Caitriona Balfe, Thinley Lhamo and Tenzin Dalha. Tenzing will premiere in select theaters on October 9, 2026 and globally on Apple TV on October 16, 2026.

Based on true events, Tenzing chronicles the little-known story of Tenzing Norgay (Phuntsok), a gifted Himalayan climber who, alongside New Zealand mountaineer Edmund Hillary (Hiddleston), became the first to summit Mount Everest. Encouraged by his wife, Dawa (Lhamo), Tenzing finds an ally in expedition secretary Jill Henderson (Balfe). Together, they persuade Colonel John Hunt (Dafoe) that Tenzing belongs on the British climbing team, rather than merely serving it. Where Western climbers see Everest as something to be conquered, Tenzing reveres Chomolungma as the sacred mother goddess. What follows is an ascent defined as much by the tensions between backgrounds, classes and competing ambitions as by the perils of the mountain itself. But high above the world, empire, rank and aspiration fall away, leaving two outsiders bound by mutual respect and trust and for Tenzing, the fulfillment of both a lifelong dream and a spiritual calling. Directed by award-winning filmmaker Peedom, Tenzing is a story of greatness that refuses to be diminished and the love that makes it possible.

Directed by Peedom, the Apple Original Film Tenzing is written by Luke Davies, with story by Peedom and Davies, produced by Peedom, Davies, Desray Armstrong, and Liz Watts, Iain Canning and Emile Sherman under their See-Saw Films banner, with Norbu Tenzing, Simon Gillis and David Michod serving as executive producers.

Watch Tenzing on Apple TV.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a users favorite screens.


Press Release article 6 of 13, Source: Apple, 331 words

Sep 16, 2026: Major updates for Apples software platforms are now available

Apples latest software updates introduce Siri AI, a more intelligent, knowledgeable, and capable version of Siri, and deliver helpful new Apple Intelligence features that make the apps users interact with day to day smarter and more useful. The updates also bring powerful and intuitive new features to help parents create safer, more enriching digital experiences for kids and introduce an expansive set of improvements that make Apple products more responsive, more delightful, and easier to use.

Making Apple Products More Personal and Useful Than Ever

Siri AI is an entirely new version of Siri powered by the next generation of Apple Intelligence and deeply integrated into iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. A more capable and conversational assistant with personal context understanding, broad world knowledge, onscreen awareness, and even more systemwide app actions, Siri AI is now rolling out as a beta in English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October.

Siri AI can understand personal context across messages, emails, photos, and more, to help users find what they need in the moment. It can also answer questions related to the content on a users screen or go out to the web to get up-to-date information to generate a helpful answer. Siri is integrated into the Camera app on iPhone with Siri mode, allowing users to get information and take action on whats in front of them, like splitting a bill and paying friends with Apple Cash,1 or adding a custom pass to Wallet. With Visual Intelligence, users on iPhone, iPad, or Mac can now ask Siri about what theyre looking at on the screen, and Vision Pro users can search, ask questions, and take action simply by looking at their surroundings and asking Siri.

With Write with Siri, users can simply describe what they need to generate a draft or help refine what theyve written.


Press Release article 7 of 13, Source: Apple TV, 352 words

Sep 15, 2026: Apple TV announces eighth season for acclaimed Emmy- and BAFTA Award-winning spy drama Slow Horses, starring Academy Award winner Sir Gary Oldman

Today, Apple TV announced a season eight for Emmy- and BAFTA Award-winning, darkly comedic spy drama Slow Horses. The six-episode eighth season is adapted from Clown Town, the ninth novel in Mick Herrons Slough House book series, and stars Academy Award winner Sir Gary Oldman, who has been honored with Golden Globe, Emmy and BAFTA Award nominations for his outstanding performance as the beloved, irascible Jackson Lamb. The complete first five seasons of Slow Horses are now streaming on Apple TV, with the premiere of season six slated for September 16, 2026, and season seven announced last year.

Slow Horses continues to charm audiences all around the world and Im delighted that Jackson Lamb and his gang of lovable misfits will be back for an eighth season, said Jay Hunt, creative director, International, Apple TV. Their acerbic take on the high-octane world of espionage is completely unique.

Slow Horses has been hailed as one of the best, if not the best, series on TV, a gripping spy drama that delivers a story that is a masterful balance of tension, intelligence and a character-driven narrative. With its layered intrigue, relentless pacing and satirical tone, the standout series features stellar performances, a tight screenplay and its signature dark humor. All five seasons of the infinitely watchable, thrilling and riveting series hold a Certified Fresh score, with two seasons receiving a rare, perfect 100% critics score, and season four hailed as the number one series of 2024 on Rotten Tomatoes. Slow Horses has won three Emmy Awards, including two for Outstanding Directing for a Drama Series and one for Outstanding Writing for a Drama Series, alongside five BAFTA Television Awards, including Writer, Drama and two consecutive wins each for Editing, Fiction and Sound, Fiction, as the series continues to receive global accolades from critics and fans alike.

Season eight sees Jackson Lamb and Diana Taverner face off in their most explosive confrontation yet.


Press Release article 8 of 13, Source: Apple, 316 words

Sep 15, 2026: Apples new child safety features now available

Apples new suite of powerful, intuitive, and easy-to-use tools helps parents create safer digital experiences for their kids and is now available with the latest software updates to iOS 27, iPadOS 27, and macOS 27. These updates give parents more flexibility to manage the content their children see, who they can communicate with, and when they have access to apps.

These new features, previewed in June, build on Apples already industry-leading parental controls, and include:

A simpler setup experience with a recommended set of essential apps for new child accounts.

Ask to Browse, which allows parents to require approval before their kids access a new website in Safari.

Expanded Communication Safety protections that now block gore and violent content, in addition to nudity, in shared images and videos, including in live FaceTime calls.

Time Allowances, which give parents expert-informed, age-tailored guidance, as a helpful starting point, for managing time spent in app categories like Social Media, Entertainment, and Games.

A redesigned Screen Time that gives parents an at-a-glance view of usage and one-tap controls to adjust access in the moment.

These updates are informed by guidance from online safety and health experts, including the American Academy of Pediatrics, which Apple is working with to adapt its Family Media Plan into a guide parents can reference when using Apple products.

For parents and families looking for more information about how to help create safer, more enriching digital experiences for their kids, Apple has launched a dedicated website, which includes details on the latest tools and how to get started using them.

Availability

New features are available now with the Screen Time update in iOS 27, iPadOS 27, and macOS 27. All devices in a Family Sharing group must be updated to iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27 to use the Screen Time update.


Press Release article 9 of 13, Source: Apple Original Film, 327 words

Sep 11, 2026: Apple Original Films debuts The Last First: Winter K2 trailer

Today, Apple Original Films unveiled the trailer for the upcoming documentary film The Last First: Winter K2. In The Last First: Winter K2, Amir Bar-Lev tells a complex, harrowing and moving story that takes an unflinching look at the industry of extreme mountain climbing and its changing culture. Focusing on a 2021 expedition, this documentary follows Icelander John Snorri Sigurjonsson and the Pakistani father-son team of Ali and Sajid Sadpara, a party of mountaineers who set out to be the first to summit K2 in the winter, when the mountains conditions are the cruelest. The men soon find themselves sharing the treacherous ascent with influencer climbers and their film crews, commercial expedition clients and a Nepalese team no longer content to help Westerners achieve mountaineering glory. The Last First: Winter K2 takes us to the icy heights and unpredictable weather of K2 and reveals a surprising and layered story one of strategy and determination, class and caste, money and power all under life-and-death circumstances.

The Last First: Winter K2 is directed by Bar-Lev. The film is produced by Howard T. Owens and Ben Silverman through Propagate Content; Sean Richard produces for Object Studios; and Sarah Thomson and John Battsek serve as producers for Ventureland. The film is executive produced by James Packer, Will Kane, Drew Buckley, Taylor Levin, Isabel San Vargas, Bar-Lev, Kerstin Emhoff and Ali Brown.

Watch The Last First: Winter K2 on Apple TV.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a users favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut.


Press Release article 10 of 13, Source: Apple, 309 words

Sep 11, 2026: Introducing Apple Watch Series 12, with the all-new Health Sensing System

Apple today introduced Apple Watch Series 12, engineered with advanced health sensors and all-new Apple silicon to deliver the most accurate heart rate sensing in a wearable,1 and advanced health and fitness features.

With the new Health Sensing System and S11 chip, Apple Watch Series 12 delivers higher-frequency heart rate and heart rate variability (HRV) measurements, which power an enhanced suite of health and fitness features including a new readiness score. A redesigned Health app on iPhone arrives later this year, including a new Longevity tab with a Health Age feature showing how metrics are tracking relative to a users age. In addition to powering the Health Sensing System, the S11 chip Apples most powerful wearable chip also enables new Audio Intelligence features arriving later this year, to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security, and accessibility innovations at the core.2 With watchOS 27, Apple Intelligence powers Siri AI on Apple Watch, bringing personal context understanding and broad world knowledge to the wrist.

These features add to the many ways Apple Watch already helps users stay active, better understand their health, and get help when they need it, with advanced workout tracking, sleep tracking, heart health notifications, the ECG app,3 sleep apnea notifications,4 Fall Detection, Emergency SOS,5 and more. Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety.6

Apple Watch Series 12 is designed to be as individual as the person wearing it and is available in an array of beautiful finishes, including dark bronze, black, light gold, and space gray aluminum, and radiant gold and natural titanium. It is also available in a stunning ceramic material, in pearl white and night blue.


Press Release article 11 of 13, Source: Apple, 349 words

Sep 10, 2026: Apple debuts iPhone 18 Pro and iPhone 18 Pro Max

Apple today announced iPhone 18 Pro and iPhone 18 Pro Max, delivering the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance. The new 48MP Fusion Main camera, now with variable aperture, brings creative control that wasnt possible before, and new Pro controls let users customize their experience in the Camera app. Both models feature a smaller and even more useful Dynamic Island, as well as A20 Pro and a next-generation vapor chamber that together deliver the highest sustained performance in iPhone history. iPhone 18 Pro Max also delivers the largest increase in battery life ever on iPhone, thanks to advancements in Apple silicon and a larger battery.1 Featuring iOS 27 with Apple Intelligence2 and Siri AI,3 iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.

iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier, and an all-new burgundy. Pre-orders begin Saturday, September 12, with availability beginning Friday, September 18.

With iPhone 18 Pro, weve made advancements to the areas our users care about most: camera, performance, battery, and intelligence. And we didnt just make incremental improvements in these areas we took huge leaps forward to create the best Pro iPhone weve ever made, said Greg Joswiak, Apples senior vice president of Worldwide Marketing. iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.

An Advanced Camera System That Unlocks More Creativity Across Photo and Video

The new 48MP Fusion Main camera with variable aperture is the most advanced camera Apple has ever made, bringing aperture control to iPhone for the first time along with even more creative control.


Press Release article 12 of 13, Source: Apple, 342 words

Sep 10, 2026: Apple unveils iPhone Duo

Apple introduced iPhone Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking, and a special nano-texture finish that minimizes glare for an unparalleled viewing experience. Closed, the 5.4-inch outer display delivers 90 percent of the screen area of iPhone 18 Pro in a compact, pocketable design.1 Both displays share the same aspect ratio, so content scales proportionally, ensuring visual continuity. iPhone Duo is built to last with an innovative hardware design and a precision hinge that offers a smooth, satisfying feel with every use. Powered by the new A20 Pro, iPhone Duo features an advanced thermal management system with a custom-designed vapor chamber and a dual-battery architecture, delivering pro performance and impressive all-day battery life. The advanced camera system takes stunning photos and videos, with the folding design unlocking fun new ways to use the camera that arent possible on any other iPhone. iOS 27 is reimagined, remaining familiar and intuitive while adapting to the versatile ways users can interact with iPhone Duo. And with Apple Intelligence2 and Siri AI,3 iPhone Duo brings powerful AI capabilities together with a users personal context.

iPhone Duo is available in two refined colors: star white and night sky. Pre-orders begin Friday, October 16, with availability beginning Friday, October 23.

iPhone Duo is the most transformational change to iPhone since the original. With an entirely new design and intuitive experiences, it shows whats possible when hardware and software are engineered together and redefines what it means to use a foldable phone, said John Ternus, Apples CEO. With the largest display ever on iPhone that still fits easily in your pocket, combined with the power of A20 Pro, iPhone Duo helps you stay more immersed and productive wherever you go, whether youre enjoying content, multitasking across apps, or gaming.

Two Displays, One Breakthrough Design

iPhone Duo delivers Apples largest iPhone display in an entirely new design.


Press Release article 13 of 13, Source: Consumer Cellular, 316 words

Sep 10, 2026: Consumer Cellular to Offer Apple's New iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max with New 36-Month EasyPay Financing

Customers can soon pre-order Apple's newest iPhone models as Consumer Cellular extends device financing from 24 to 36 months with no upfront down payment on qualifying devices.

SCOTTSDALE, Ariz., Sept. 10, 2026 -- Consumer Cellular announced today it will offer the latest Apple lineup, including iPhone Duo, iPhone 18 Pro, iPhone 18 Pro Max, and is expanding its EasyPay financing program from 24 to 36 months with no upfront down payment on qualifying devices, making it easier for customers to get Apple's latest technology while keeping monthly costs manageable.

Customers will be able to pre-order iPhone 18 Pro and iPhone 18 Pro Max on Saturday, September 12, with availability beginning Friday, September 18. Pre-orders for iPhone Duo begin Friday, October 16, with availability beginning Friday, October 23. For complete pricing and availability details, click here.

With Consumer Cellular, the newest iPhone lineup is available with affordable, no-long-term-contract wireless plans and 100% U.S.-based customer support. Extending its EasyPay financing program gives eligible customers the option to spread the cost of a new device over three years. Consumer Cellular's team is also available to help customers make the switch and get set up with their new device.

"We can't wait for customers to experience iPhone Duo, the first-ever foldable iPhone, and the iPhone 18 Pro lineup, featuring incredible camera systems, battery life, and performance backed by the value and simplicity they trust from Consumer Cellular" said Ed Evans, Chairman and CEO of Consumer Cellular. "Expanding EasyPay to 36 months with no upfront down payment is another way we're making the latest technology more accessible, now including the latest iPhone models."

The latest iPhone models

iPhone Duo,is the first foldable iPhone, featuring a breakthrough design that's beautiful, versatile, and durable.


Top Management and Board of Directors

Top Management

http://www.buysellsignals.net/BuySellSignals/report/Usnyse/Stock/Daily/Html/AAPL_Board_Of_Directors.html


INSIDER OWNERSHIP AND SELLING IN THE PAST 12 MONTHS
Shares Held by Insiders as on Sep 23, 2026 (Value computed at price $336.81)

NameShares HeldValue, $
Arthur D. Levinson3,755,5761,264,934,330
Tim Cook3,280,2951,104,852,560
Katherine Adams175,40859,080,046
Ronald D. Sugar1,139383,632
Alex Gorsky1,139383,632
Andrea Jung1,139383,632
Susan L. Wagner1,139383,632
Monica Lozano1,139383,632
Total7,216,9742,430,785,098

Arthur D. Levinson now has a beneficial interest in 3,755,576 Apple Inc. shares worth $1.3 billion.

Tim Cook now has a beneficial interest in 3,280,295 Apple Inc. shares worth $1.1 billion.

Katherine Adams now has a beneficial interest in 175,408 Apple Inc. shares worth $59.1 million.

Ronald D. Sugar now has a beneficial interest in 1,139 Apple Inc. shares worth $383,632.

Alex Gorsky now has a beneficial interest in 1,139 Apple Inc. shares worth $383,632.

Andrea Jung now has a beneficial interest in 1,139 Apple Inc. shares worth $383,632.

Susan L. Wagner now has a beneficial interest in 1,139 Apple Inc. shares worth $383,632.

Monica Lozano now has a beneficial interest in 1,139 Apple Inc. shares worth $383,632.


Insider selling Summary in the past 12 months

NameNo. of SharesPrice, $Value, $
Cook Timothy D [Executive Chairman]129,963256.833,375,723
Adams Katherine L. [Senior Vice President]47,125256.812,101,154
Total177,088256.845,476,877


Peer Comparison & Ranking of AAPL
BUYSELLSIGNALS FUNDAMENTALS VALUATION RANKING:
Apple Inc. vs NASDAQ Market

Out of 2,800 stocks in the NASDAQ Market, Apple Inc. is ranked third(3) by Revenue, fifth(5) by Net Profit $, Forty-first(41) by ROA and 118th(118) by P/Earnings.

NASDAQ AvgAAPLAAPL Rank
Revenue $-416.2 B3
Net Profit $-112 B5
ROA (%)6.631.241
P/Earnings29.3x38.5x118
P/Sales-10.5x139
EBITDA Margin%17.931.9151
P/Earnings/ Growth0.4x1.7x343
Yield (%)0.50.3609
Premium to 52-Wk Low (%)30.340.31355
Total Debt/Equity (the lower the better)0.5x1.3x1699
Discount to 52-Wk High (%)6.982.52582
Negative values are shown in brackets.

MARKET SHARE
Apple Inc. has a position of market dominance in the Technology sector.
Apple Inc. vs Technology sector [Technology sector Total in Brackets]
Revenue of $416.2 billion[48.8% of aggregate sector revenue of $852.2 billion; down from 52.3% in the previous year.]
Net Profit of $112 billion [55.2% of aggregate sector net profit of $203.1 billion; down from 60.6% in the previous year.]
EBIT of $133.1 billion [53.9% of aggregate sector EBIT of $246.8 billion; down from 62.4% in the previous year.]

LONG-TERM FUNDAMENTAL RANKING: 4 OUT OF 5 [5 is best]
Apple Inc. is ranked number 1 out of 235 listed technology companies in the United States with a market capitalization of $4,915.5 billion.

Finally, its earnings growth in the past 12 months has been a comparatively high 22.6%.
Stocks are scored on a set of parameters reflecting fundamental analytical tools involving valuation, size and financial performance. They are ranked according to the average values of those parameters. The highest ranking is 5 and the lowest ranking is 1.

1 Tax & Dividend; 2 Financials as Reported Q3 2025-26, Past 10 Years

Tax & Dividend
Average Income Tax Paid (Past 5 Years)
In the past 5 years, Income Tax as % of profit before tax increased from 13.3% to 15.6%, Income Tax as % of sales increased from 4.0% to 5.0% and Income Tax as % of operating cash flow increased from 13.3% to 15.6%.

Description20252024202320222021
As % of profit before tax15.624.114.716.213.3
As % of operating cash flow15.624.114.716.213.3
As % of sales57.64.44.94

The 5-year average of profit before tax was 16.8%.

Dividend History
In the past 5 years annual dividends have increased by 16.0c from 90.0c to 106.0c. Based on a start date of 5 years ago, there has been no decline in dividends over the last 5 years.

Date PaidValue (c)Type
10 Aug 202627Quarterly
11 May 202627Quarterly
09 Feb 202626Quarterly
10 Nov 202526Quarterly
Tr 12 Months106
2024 - 2025102
2023 - 202498
2022 - 202394
2021 - 202290

Source: Nasdaq Stock Exchange: https://www.nasdaq.com/market-activity/stocks/AAPL/dividend-history, company (Apple Inc.), Ticker(AAPL)


Financials as Reported Q3 2025-26, Past 10 Years
Financials as reported (Quarter ending Jun 27, 2026)

SEC FILING 10-Q RESULTS OF OPERATIONS AND FINANCIAL CONDITION
(In $ Million, except per share data and shares outstanding)

INCOME STATEMENT AS REPORTED (Quarter ending Jun 27, 2026)

Description$ Million$ Million
Jun 27, 2026Jun 28, 2025Change %
Net sales:
Products78,67866,613Up 18.1
Services30,73927,423Up 12.1
Total net sales109,41794,036Up 16.4
Cost of sales:
Products47,15343,620Up 8.1
Services7,4946,698Up 11.9
Total cost of sales54,64750,318Up 8.6
Gross margin54,77043,718Up 25.3
Operating expenses:
Research and development11,7298,866Up 32.3
Selling, general and administrative7,3466,650Up 10.5
Total operating expenses19,07515,516Up 22.9
Operating income35,69528,202Up 26.6
Other income/(expense), net572-171Recovery
Income before provision for income taxes36,26728,031Up 29.4
Provision for income taxes6,4784,597Up 40.9
Net income29,78923,434Up 27.1
Earnings per share:
Basic$2.03$1.57Up 29.3
Diluted$2.02$1.57Up 28.7
Shares used in computing earnings per share:
Basic14,656,110,00014,902,886,000Down 1.7
Diluted14,714,676,00014,948,179,000Down 1.6
Other comprehensive income/(loss):
Change in foreign currency translation, net of tax-24449Deterioration
Change in unrealized gains/losses on derivative instruments, net of tax:
Change in fair value of derivative instruments356-523Recovery
Adjustment for net (gains)/losses realized and included in net income67-571Recovery
Total change in unrealized gains/losses on derivative instruments423-1,094Recovery
Change in unrealized gains/losses on marketable debt securities, net of tax:
Change in fair value of marketable debt securities441640Down 31.1
Adjustment for net (gains)/losses realized and included in net income27-1Recovery
Total change in unrealized gains/losses on marketable debt securities468639Down 26.8
Total other comprehensive income/(loss)867-6Recovery
Total comprehensive income30,65623,428Up 30.9

BALANCE SHEET AS REPORTED (Quarter ending Jun 27, 2026)

Description$ Million$ Million
Jun 27, 2026Sep 27, 2025Change %
ASSETS:
Current assets:
Cash and cash equivalents39,54435,934Up 10.0
Marketable securities22,85518,763Up 21.8
Accounts receivable, net31,39839,777Down 21.1
Vendor non-trade receivables27,50933,180Down 17.1
Inventories11,0925,718Up 94.0
Other current assets17,42014,585Up 19.4
Total current assets149,818147,957Up 1.3
Non-current assets:
Marketable securities84,11877,723Up 8.2
Property, plant and equipment, net51,43149,834Up 3.2
Intangible assets, net20,34211,093Up 83.4
Other non-current assets77,55772,634Up 6.8
Total non-current assets233,448211,284Up 10.5
Total assets383,266359,241Up 6.7
LIABILITIES AND SHAREHOLDERS EQUITY:
Current liabilities:
Accounts payable64,52569,860Down 7.6
Other current liabilities62,25966,387Down 6.2
Deferred revenue9,5389,055Up 5.3
Commercial paper1,9977,979Down 75.0
Term debt11,00712,350Down 10.9
Total current liabilities149,326165,631Down 9.8
Non-current liabilities:
Term debt71,34078,328Down 8.9
Other non-current liabilities55,08041,549Up 32.6
Total non-current liabilities126,420119,877Up 5.5
Total liabilities275,746285,508Down 3.4
Commitments and contingencies
Shareholders equity:
Common stock and additional paid-in capital, $ 0.00001 par value: 50,400,000 shares authorized; 14,608,963 and 14,773,260 shares issued and outstanding, respectively100,70293,568Up 7.6
Retained earnings/(Accumulated deficit)11,326-14,264Recovery
Accumulated other comprehensive loss-4,508-5,571Improved 19.1
Total shareholders equity107,52073,733Up 45.8
Total liabilities and shareholders equity

CASH FLOW AS REPORTED (Quarter ending Jun 27, 2026)

Description$ Million$ Million
Jun 27, 2026Jun 28, 2025Change %
Cash, cash equivalents, and restricted cash and cash equivalents, beginning balances35,93429,943Up 20.0
Operating activities:
Net income101,46484,544Up 20.0
Adjustments to reconcile net income to cash generated by operating activities:
Depreciation and amortization9,9738,571Up 16.4
Share-based compensation expense10,5239,680Up 8.7
Other-2,037-1,748Deterioration 16.5
Changes in operating assets and liabilities:
Accounts receivable, net8,3165,685Up 46.3
Vendor non-trade receivables5,67113,555Down 58.2
Inventories-5,4611,223Deterioration
Other current and non-current assets-16,266-6,116Deterioration 166.0
Accounts payable-5,203-18,479Improved 71.8
Other current and non-current liabilities10,016-15,161Recovery
Cash generated by operating activities116,99681,754Up 43.1
Investing activities:
Purchases of marketable securities-48,752-17,591Deterioration 177.1
Proceeds from maturities of marketable securities26,50435,036Down 24.4
Proceeds from sales of marketable securities12,01610,785Up 11.4
Payments for acquisition of property, plant and equipment-6,799-9,473Improved 28.2
Other-1,780-975Deterioration 82.6
Cash generated by/(used in) investing activities-18,81117,782Deterioration
Financing activities:
Payments for taxes related to net share settlement of equity awards-6,462-5,719Deterioration 13.0
Payments for dividends and dividend equivalents-11,778-11,559Deterioration 1.9
Repurchases of common stock-62,094-70,579Improved 12.0
Proceeds from issuance of term debt, net4,481
Repayments of term debt-8,146-9,682Improved 15.9
Repayments of commercial paper, net-5,911-65Deterioration 8,993.8
Other-184-87Deterioration 111.5
Cash used in financing activities-94,575-93,210Deterioration 1.5
Increase in cash, cash equivalents, and restricted cash and cash equivalents3,6106,326Down 42.9
Cash, cash equivalents, and restricted cash and cash equivalents, ending balances39,54436,269Up 9.0

Source: Apple Inc.'s, 10-Q filing dated Jul 31, 2026, available at the U.S. Securities and Exchange Commission website: https://www.sec.gov/Archives/edgar/data/320193/000032019326000020/aapl-20260627.htm. company (Apple Inc.), Ticker(AAPL)

Download APPLE INC. Financials Past 10 Years


DescriptionSep 27, 2025Sep 28, 2024Sep 30, 2023Sep 24, 2022Sep 25, 2021
Income Statement
Revenue per share 27.7425.3824.3424.3221.9
EBIT (B)133.1123.2114.3119.4108.9
Profit before tax (B)132.7123.5113.7119.1109.2
Tax (B)20.729.716.719.314.5
Net profit (B)11293.79799.894.7
EPS 7.496.116.166.155.67
Balance Sheet
Equity Share Capital (B)73.75762.150.763.1
Retained Earnings (14.3 B)(19.2 B)(214 M)(3.1 B)5.6 B
Total Debt (B)98.7106.66106
Total Assets (B)359.2365352.6352.8351
Current Asset (B)148153143.6135.4134.8
Fixed Asset (B)49.845.743.742.139.4
Working Capital (B)(17.7)(23.4)(1.7)(18.6)9.4
Cash Flow
Operating Cash Flow (B)111.5118.3110.5122.2104
Investing Cash Flow (B)15.22.93.7(22.4)(14.5)
Financing Cash Flow (B)(120.7)(122)(108.5)(110.7)(93.4)
Net Cash Flow 6 B(794 M)5.8 B(11 B)(3.9 B)

DescriptionSep 26, 2020Sep 28, 2019Sep 29, 2018Sep 30, 2017Sep 24, 2016
Income Statement
Revenue per share 15.8214.09214.39175.75157.66
EBIT (B)66.363.970.961.360
Profit before tax (B)67.165.772.964.161.4
Tax (B)9.710.513.415.715.7
Net profit (B)57.455.359.548.445.7
EPS 3.312.9932.322.09
Balance Sheet
Equity Share Capital (B)65.390.5107.1134128.2
Retained Earnings (B)1545.966.998.297
Total Debt (B)56121287
Total Assets (B)323.9338.5365.7375.3321.7
Current Asset (B)143.7162.8131.3128.6106.9
Fixed Asset (B)36.837.441.333.827
Working Capital (B)38.357.115.427.827.9
Cash Flow
Operating Cash Flow (B)80.769.477.464.265.8
Investing Cash Flow (B)(4.3)45.916.1(46.4)(46)
Financing Cash Flow (B)(86.8)(91)(87.9)(18)(20.5)
Net Cash Flow (10.4 B)24.3 B5.6 B(195 M)(636 M)

Source: Apple Inc.'s, 10-K filing dated Oct 31, 2025, available at the U.S. Securities and Exchange Commission website: https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm. company (Apple Inc.), Ticker(AAPL)